Of course, digital and online marketing should work together. But how do they exactly? For many SMB it is hard to know which ones to focus on.
Every business has a different consumer base, different budget, and reach in different geographical regions. It can be tempting to think that email is the end all to your marketing or SEO, or that all social media marketing works, or that every leaflet you produce with will worth the paper it is written on.
What is right for one business with respect to online and offline marketing tools and activities, will need tweaking for another. Of course, many initiatives may fail, if it an organisation lacks the right channel strategy.
Fail to answer the basic questions of why this particular marketing channel and who you are aiming it at, and why, and no matter which marketing channel it is, it will fail to hits the mark.
Here is an infographic designed to give you some hints at which channels might be right for you. But remember, after developing an email, OOH, digital marketing and social media strategy, testing is a great way to find your best mix.
James Trotter is a marketing assistant who works on behalf of Colour Graphics. Colour Graphics is a specialist print company which prides itself on the quality of their printed products. Offering small and large format printing with a quick turnaround time to boot.