what is getresponse

What is GetResponse and why do you need it?

GetResponse is one of the most popular email marketing platforms. As a marketing platform, you can use it for lead generation, lead nurturing, and sales. GetResponse is used to send emails, create automation workflows, landing pages, and forms. GetResponse is set up to do these things quite well.

Now you may be thinking, “Yeah that sounds good, but what is Getresponse exactly? – and how do I use an email marketing platform like GetResponse?”

You’ll be happy to hear that email marketing is a superb marketing channel with an ROI of $38 for each $1 spent. And given that GetResponse has been serving such customers for over 20 years, it’s a tool worth exploring.

So let’s dive deep into the question “what is GetResponse?”. We’ll explore more about email marketing, GetResponse features, and pricing. You’ll learn if it’s the right fit for you, and its main pros and cons.

What is GetResponse?

GetResponse is an email marketing and online campaign tool. You build and manage online campaigns for different business goals.

most important features layed out in a grid

In a nutshell, GetResponse is used in campaigns for: 

  • collecting leads
  • building email lists
  • sending and automating emails
  • and selling products

Simon Grabowski founded GetResponse in 1999 to help small businesses run marketing campaigns. In 2000 they launched their first ‘smart autoresponder’ on their path to smarter email marketing and automation tools.

Some interesting GetResponse stats and facts:

  • GetResponse has 350,000+ customers
  • is available in 27 languages
  • 300+ active employees
  • 16.000 active websites using the tool
  • Estimated annual revenue for last year of $50 million.

Using Getresponse, you can create leads with signup forms, landing pages, and webinars. You send newsletters, automated emails, and create Facebook ads. Track everything with analytics and reporting. You can even create websites with GetResponse in the full set of the sales funnel tools.

The experience feels simple with the drag and drop editor. You choose an element (like text, video, button, image) and drag it onto your content. GetResponse offers pre-built templates so you can create the content you want with ease.

Do I need an email marketing tool like GetResponse?

The simple answer, YES. In today’s digital landscape, email as a marketing channel is stronger than ever. Here are some reasons why you need email marketing:

50% of the world’s population uses email, with most people checking their email daily. This gives you a huge potential number of people to contact. It can take time to build an email list. But once you do, you can instantly reach hundreds of thousands of people with what you have to say.

Email’s unique characteristics

Emails have some qualities which make them perfect for marketing. Emails:

  • Inspire action with CTAs, clickable links, and interactive content
  • Build relationships if you understand your customers and send them valuable content
  • Are scalable. Email marketing services are the easiest to scale. You grow as your subscribers grow
  • Are measurable. By getting access to open rates, click rates, demographics, and more. You can measure and tweak your marketing campaigns.
illustration with women looking at statistics

The biggest and most undervalued advantage of email marketing is ownership of data. You don’t own your audience on social media platforms. An algorithm change can drastically affect your reach from one day to the other. An email marketing tool gives you direct access to your customers. Your subscriber list is your own and no one can alter it. 

Read more about why you should invest in email marketing.

How Does GetResponse work and what is it for?

GetResponse has a ‘forever free plan which lets you send unlimited emails to 500 subscribers.

grid view of email templates

You choose from 120+ email templates to quickly design an email you like. 

Alongside newsletters, you create automation workflows with GetResponse. Automated campaigns save time and allow you to communicate with more customers regularly. 

GetResponse comes with a drag and drop landing page creator. You use it to drive attention to your offers and upcoming events.

GetResponse is useful for sales if you use the conversion funnel feature. With this, you build content for each step of the customer’s journey to turn them from visitors to customers.

How can I learn to use GetResponse?

It’s easy to learn and get started with GetResponse. Just create a free account here and you’ll be guided with a GetResponse wizard. It takes you through a tour of the app and you’ll quickly learn how to send your first email.

It’s easy to learn GetResponse. The tools are intuitive and easy to understand. If you have problems with any feature, you can reach out through chat, watch youtube videos or browse through forums to find solutions. In most cases, solutions are readily available.

The first place you’ll want to visit is the support section on their website.

homepage screenshot with arrow pointing to resources

You’ll find all kinds of resources to learn about GetResponse and email marketing in general.  The resources page covers over 200+ articles. You’ll find email marketing, marketing automation, tutorials, eCommerce, funnel marketing, and more.

Does GetResponse offer more than email marketing?

GetResponse is loaded with features including marketing automation and analytics tools. You can run Facebook and Google ads. GetResponse integrates with other software like CRM, apps, and eCommerce Platforms. Integration is one of the most seen eCommerce trends. We’ll discuss the main features in the next section.

How can you use GetResponse: Main features

Create forms and pop ups to collect leads

Your leads are the backbone of email marketing. So it’s important to have forms on your websites that invite people to sign up with your mailing lists.

You can easily create a form by logging into your GetResponse app and selecting ‘Forms and Surveys’. After clicking on “create form”, you’ll choose from 400+ templates.

screenshot of forms categories and collection

Some of the templates GetResponse has are old but you can add list-building apps to your account for more options.

You can customize the look and feel of forms, text, images, and CTAs to design eye-catching forms.

Send emails to inform, update and sell

GetResponse offers a drag and drop builder with easy customization. Choose from 120+ email templates to realize different marketing goals. 

screenshot of emails and their categories

You can create newsletters to send updates and grow your blog. To automatically welcome new customers or subscribers you use autoresponders. 

Use abandoned cart recovery templates to create emails. These invite customers to complete their sales. Create email campaigns to achieve varied marketing goals

The email creator offers drag and drop functionality to add images, videos, text, buttons, links and products.

The design process is simple. When you’re happy with your creation, Getresponse lets you schedule to send to your desired list.

To keep track and watch how your emails perform, you can turn on  GetResponse click-tracking and google analytics tracking.

Create landing pages and inspire action

Landing pages are your best friend when you want your customers to take action. You can use GetResponse landing pages templates to get people to sign-up, buy, or visit links you want.

sample landing page built with getresponse

What I like about the GetResponse landing page feature is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variants as you want, along with forms and thank-you pages

Create automation workflows and save time

Getresponse marketing automation is one of their advanced features. The automation builder takes a little time to get used to but once you’re in. You won’t look back.

GetResponse automation works with triggers and conditions. When a customer fulfills a condition, an action gets triggered. For example, an email that triggers after someone fills in a form. Or trigger to send a birthday email on their birthday. Nothing feels better than an email with perfect timing.

automation visual flow inside getresponse

Some examples of triggered emails:

  • Build your brand (welcome emails to new subscribers),
  • Increase sales (product recommendation emails, abandoned cart emails)
  • Boost customer loyalty (customer re-engagement emails, feedback emails)

Automated emails feel more timely, personalized, and relevant. This feature in itself makes GetResponse a powerful tool.

Use funnel builder and automate marketing

As marketers, we love visualizing our customer’s journeys. Wouldn’t it be great if you could do that from the same software you’re using for your marketing goals?

GetResponse offers a visual funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages, etc. 

screenshot of funnel builder

The whole funnel-building process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page and offers a thank you page template. It’s a great feature!

Try out all GetResponse features for free .

Who is GetResponse best for?

Being in the industry for over 20+ years, GetResponse has customers from all industries and company sizes. Still, GetResponse is particularly attractive to customers into a few categories:

1. Solopreneurs

GetResponse is well suited for solopreneurs who’re wearing many hats at once. A solopreneur needs to get a lot done, being efficient and saving time. For these needs, a tool like Getresponse is perfect.

The automation features help one-man businesses run their email marketing on auto-pilot. The best part for solopreneurs is that GetResponse costs less than similar platforms like Hubspot.

2. SMB: Small to medium businesses

A small business prefers online marketing tools that are easy and quick to add to its operations.

Compare GetResponse to enterprise-level marketing tools and it makes sense. GetResponse offers similar functionality but it is cheaper and easier to use.

Not to forget that GetResponse offers hundreds of templates that are relevant to growing businesses. Choosing GetResponse becomes a no-brainer. It makes it easy to grow your business.

3. eCommerce businesses

If you’re an online store owner. GetResponse may come as a blessing to you. You use GetResponse to attract visitors, drive traffic, get customer information, send product emails, discount emails, welcome customers, and create online ads to reach new audiences.

Using GetResponse will let you do most of your marketing with a single tool. How convenient is that?

What does GetResponse cost?

Let’s have a look at GetResponse pricing. 

GetResponse email marketing platform comes with 4 plans. Basic, Plus, Professional, and Max. You can compare their plans here.

The pricing is based on the size of your list. Here’s how it works:

List SizeBasicPlusProfessional

Getresponse Discount

 If you opt for a yearly subscription, enjoy 18% off, which becomes a whopping 30% on the 2-year plan. But we got you an additional 10% discount on your GetResponse plan. Just register for free through this special link here and get our GetResponse discount.

I like that there is a month free trial without a credit card, with most features available. This way you can try it all out, just create an account here. Overall GetResponse pricing is designed to only increase when your business grows.

Is Getresponse free?

Yes, GetResponse is free. When you sign-up here. You’ll get the forever free plan and a 1-month addition to almost all GetResponse features, and the real answer to know “what is GetResponse?”

The free forever plan includes:

  • Email marketing
  • Website builder
  • 500 contacts in your list
  • Contact forms
  • Sign up pages

All plans, including the free Getresponse version, come with customer support, live chat, integrations, and marketing automation features.

Pros and Cons of using GetResponse

So what makes GetResponse great, and where does it fall a little short? Let’s find out.

What we like the most:

  • Well suited for a small business and solopreneur
  • Great customer journey tools like landing pages and funnel builders
  • You can create webinars 
  • Large collection of templates
  • One month free trial with all features
  • 24/7 chat and email support

Can be better

  • No money back if you cancel an annual subscription
  • The landing page builder is good enough but looks outdated

Conclusion: What is GetResponse?

Here you are. Now you know a lot about what is GetResponse. You learned about the importance of an email marketing platform and how GetResponse delivers.

You got to know about all the cool features GetResponse offers, along with its price. It doesn’t even have a big learning curve.

GetResponse is perfect for small businesses and entrepreneurs who want serious results with email and marketing automation.

You can use GetResponse for forms, newsletters, automation workflows, landing pages, and funnel building. An awesome tool indeed 🙂

Do you like GetResponse? If you’re seriously considering it as your online marketing driver, you can read an in-depth GetResponse review here.

Rukham Khan

Rukham Khan, is marketing writer and specialist. He writes about email, content, and lead generation tactics in an effort to help and inform entrepreneurs and small businesses. In his free time, you can find him playing squash or managing his personal blog on Medium.