Top email marketing articles

We saw these top email marketing articles online and thought you might enjoy. So enjoy!

• Resurrect your subscribers with reactivation campaigns | Striata

  When last did you consider how much of your subscriber base is inactive and unresponsive? Steps to avoid inactives and some extra tactics

• Balancing the email Acquisition Triangle | Digital Dexterity

  The email acquisition triangle consists of three points: volume of opt-ins (point A), the cost to get them (point B), the quality of the opt-ins (point C). Some ways to prioritize these.

• Three Simple (But Important!) Steps For Evaluating Email Creative | MediaPost

  Even team leaders without strong backgrounds in design or copy can effectively evaluate email creative to get campaigns into tiptop shape. The blurred-eye test, the slow read and the multi-environment inbox check.

• Mother’s Day: E-mail Marketing to make Mom proud

  Mother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities. Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud.