The World’s Easiest Email Win-Back Program

Marketers over complicate stuff, including re-engaging inactive subscribers.

Yet re-engaging those inactives is something you need to do.

So here’s my super simple recipe for doing so, in seven easy steps:

1. If they haven’t opened or clicked on an email in 12 months or more, move them to your “inactive” segment.
2. Create an automated campaign to send four emails in four weeks. (Four in four—easy to remember, right?)
3. Write some rockin’ subject lines that are guaranteed to make your emails stand out.
4. Use a really simple email format and concise text that gets straight to the point.
5. Include an incentive and a sense of urgency.
6. If they open or click, they are automatically removed from the campaign and back into a regular segment.
7. If no response in four tries, carry on as usual.

There you have it, a re-engagement strategy that any marketer can do.