Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing...
Category - Testing & optimization
Maja Talevska
120 rules for doing email marketing by the book
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
Jordie van Rijn
Email Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
Michael Zipursky
The one thing your split testing strategy has been missing
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are...
Drew Page
How to Optimize & Test your landing pages: Q&A with Clay Collins of LeadPages
If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business...
Hunter Boyle
5 very interesting content types for interactive emails, you might not know.
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s...
Lesley Vos
Unpresidented Email Marketing: Barack Obama’s Presidential Campaign
Last year Barack Obama won the presidential elections and now he is in the White House for four more years. During his campaign, the campaign managers frequently used email marketing. This was well covered in the U.S...
Dennis Cup