Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially worrying, given how important these emails are for growing your business. Read More
Triggered emails are an incredibly powerful email marketing tool that many online marketers often completely fail to take advantage of. More often than not, this is because so many marketers simply don’t know how to take advantage of this special type of email or haven’t even really heard enough about it to know what they’re missing out on.
Payment information can offer interesting insights to fine-tune your email marketing. Did you know there is a relation between payment refusals and the time of the month?
Since email marketing is closely related to payment and conversion, this is relevant for all email marketing experts. In this article I will give insights in the relation between payments and email marketing. Read More
Do you even have a transactional email campaign that you’re actively managing? Sure, if you have any customers or users at all, then you’re obviously sending transactional emails all the time. However, sending them because you need to and using them as part of a successful and integrated marketing strategy are not the same things. Read More
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