Let’s face it: marketing automation tracks a lot of data, from open rates, to click-through rates, to unsubscribe rates. There are plenty more metrics that marketing automation tracks, but for some digital marketers, all that data can be more overwhelming than actually helpful. Read More
email statistics - Emailaudience
It was an encouraging year for Email Marketing. In the 2014 edition of our North American Email Marketing Trends Report we saw Email metrics improve across the board.
But email marketing results can still improve. What are the 4 major factors we see impacting email marketing this year? Read More