email segmentation - Emailaudience


Do You Treat Your Subscribers Like a “Homogeneous Lump”?

By | Articles | 8 Comments

If there’s one thing that email marketing experts disagree on, it’s the best way to sell via email.

You have one camp that believes you need to build credibility and trust with your subscribers before they’ll be ready to buy. So you should focus on sending great content and nurturing relationships before you offer anything. They can’t believe how crass some people can be by pitching before they’ve built a relationship. Read More