Email address acquisition is core to the strategy of all marketers. The rise in “Join My Email List” popups that you see across every site you browse is a clear indicator of this. These popups make it easy for a marketer to grow their email list and remarket to high intent consumers. Read More
email list growth - Emailaudience
Gathering quality, permission driven email opt-ins for your newsletters should be at the top of every email marketers’ to-do list. Without an engaged audience it can be hard to make the most out of your messaging.
Luckily there is a math and science to growing your email marketing opt-in list and a good part of it is around targeting your opt-in requests.
We love the art of collecting email adresses, but also in numbers and we find beauty in data and statistics. So when we hit the mark of collecting 4 million email opt-ins (yes there is a live counter on our site), it was time to open the books and share more of the secrets behind our stats & data of Padiact. Read More
‘The best way to improve your email campaign results, is to increase your email list size’, Dela Quist said at the DDMA Email Summit conference. You have to put an even amount of effort into creating your email campaign, whether you send your email campaign to 500 contacts or to 500.000 contacts. Read More
It was an encouraging year for Email Marketing. In the 2014 edition of our North American Email Marketing Trends Report we saw Email metrics improve across the board.
But email marketing results can still improve. What are the 4 major factors we see impacting email marketing this year? Read More
What is your number one pain with email marketing? If you’re like most marketers – it’s lead generation.
Getting good leads to nurture – and convert – is one of the biggest problems facing online marketers. Fortunately, social sites like Facebook give you the chance to begin the sales cycle through nurturing relationships, amplifying your brand, and ultimately getting the sale. Read More
Last year Barack Obama won the presidential elections and now he is in the White House for four more years. During his campaign, the campaign managers frequently used email marketing. This was well covered in the U.S. online media (http://blog.kissmetrics.com/email-marketing-lessons-obama/). Read on and learn how incredibly important the use of email marketing has been for winning the presidential elections.