customer lifecycle - Emailaudience


Customer Lifecycle Communication: Maximise the lifetime value of your customers

By | Articles | One Comment

Email has a powerful role in driving and maintaining customer loyalty, but this means you need a focus on consistent and regular Customer Lifecycle communications to get the real value from it.

Now, more than ever marketers are under pressure to grow and nurture our customers to…
• drive subscriber growth
• reduce churn
• increase value per customer
• maintain loyalty to increase profits Read More