Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
Category - Strategy
Jordie van Rijn
Customer Acquisition Strategy – 3 Tips to Do It Right
Starting your own business is usually a long and complicated process. You need a vision of what you want to do, people and resources to carry out that vision. But you definitely need to find customers to grow. What...
Max
Why you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey Robinson
How to Convert Customers with the AARRR Funnel and Email Marketing
If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
Daniel Ndukwu
How to make a kickass cannabis marketing plan
The cannabis industry is definitely unique. And if you want to be more successful, you need to have your own cannabis marketing plan. That is the way to drive traffic to your website and point of sale, increase your...
Emily Watson
7 ways to improve your Marketing Proposal Template and win more clients
Writing and sending business proposals is one of the key parts of winning new clients. And with Marketing Proposals it is no different. For this article we are going to take a magnificent marketing automation proposal...
Petra Odak
Marketing automation: get it into your daily strategy
Marketing Automation users have a 53% conversion rate for responses that turn into qualified leads and these same automation users achieve a 9.3% higher sales quota than non-users. But a sizable number of companies are...
Guestpost
5 Reasons You Need an Email Marketing Strategy
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines...
Jenna Tiffany