Within this research are the statistics and for the digital marketing touchpoint of the 100 fastest growing retailers in the US.
Some email marketing statistics from the study
- From the stores 44% asked for email address at the point of purchase
- 6% asked for an email opt-in on the reciept at point of purchase
- 4% asked for the opt-in on the reciept and offered a discount
- 74% presented an the email opt-in form on the homepage