Is it worth going “retina” on your emails and increase the resolution of your email images? Will it be the double sized image to rule them all?
This infographic by Media Monks serves some quick tips on how to design retina friendly emails, keeping in mind the perfect image ratio, image file size, media queries for a responsive email design and other crucial components.
Click on the image for the full-sized animated webverion.
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Jordie van Rijn
Rukham Khan
Yauhen Zaremba
It doesn’t necessarily have to be double the size. I’m finding that 1.5 times is a good increase. Keeps things looking crisp. Also, not all the images have to be retina ready. Anything that has text and a few key images, sure, but at the moment, it can be a lot to do and you have to rethink your workflow a little bit!