email marketing reciprocity

Give and thou shall Convert: Adding Reciprocity to your Email Marketing

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We’re pulling out the Caldinis for all you email marketers out there!

Who hasn’t heard about the six scientific shortcuts to persuasion? More popular than a daytime soapie and twice as effective, they are the key to gaining and converting subscribers.

In this series, we’ll take you through some of these persuasion life-hacks that you can use to hack your way to email marketing success! Read More


Is Behavioral the New Inbox Placement?

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One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?

So does it matter if an email landed in the inbox — you bet it does! Read More