Email marketing puts the ability to connect with potential and existing customers at the touch of a button.
Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
How to write subject lines that double your clickthrough rate?
In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He explores what made them work so well, and how you can apply those principles to your own subject lines.
Using a 4 question checklist he drills down on subjectline facts from their research to maximize the force of a subjectline. He takes the audiences questions in a live optimization.
If you would like to learn how to write more effective subject lines, simply watch the above Web clinic replay.
Dr Dave Chaffey of Smart Insights presented his views on Integrating email marketing and Social at the International Email Marketing Summit.
Integrating email marketing and Social
There’s more to social-email integration than share buttons. We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email marketing which still offers reach and engagement. The obvious question; how can we integrate them – can they be “better together”?
Last week Christopher Marriot posted an article called “Is this the end of email marketing?“ In which he hinted that email marketing has come to the end of it’s evolution. Chris is a long time writer about digital marketing (some articles dating back 2006), he sure knows something about the matter. But did the evolution of email stop as he suggested? I don’t agree. Let’s take a look. Read More
Kath Pay of Holistic email and Dela Quist of Alchemy Worx talk about email frequency. Dela reveals his findings on how often you should send emails to your subscribers.
As usual his thoughts and findings are somewhat controversial and don’t follow the usual best practice of ‘sending less often is better than sending more often’, however he certainly provides food for thought with some great examples and evidence to back it up.
Nudge effect in emaileffect
He also discusses the Nudge Effect and how an email can cause a subscriber to search for a brand, to visit a shop, to click on an Adwords campaigns etc. As Dela says, email is one of the most powerful drivers of traffic, both online and offline, around.