Articles

Optimize subject line force with this 4 step checklist [video]

5 June 2012

1 min read

How to write subject lines that double your clickthrough rate?

In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He explores what made them work so well, and how you can apply those principles to your own subject lines.

Using a 4 question checklist he drills down on subjectline facts from their research to maximize the force of a subjectline. He takes the audiences questions in a live optimization.

If you would like to learn how to write more effective subject lines, simply watch the above Web clinic replay.

source

subject lines

Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant. He specializes in smart email marketing, event-driven campaigns and email tool selection. As a consultant, Jordie will help you get the most out of your email marketing efforts.