Marketing automation: get it into your daily strategy

Marketing Automation users have a 53% conversion rate for responses that turn into qualified leads and these same automation users achieve a 9.3% higher sales quota than non-users.

But a sizable number of companies are not using Marketing Automation yet, even if the numbers are impressive. Could it be that they are stuck in their old routines?

The promise of marketing automation results

Marketing automation was historically seen as a toolset solely for marketers. After successful implementation companies are beginning to see benefits across the board, taking advantage of improvements in the lead generation and lead management process.

Putting Marketing automation on your daily to-do list

There are two very different ways to plan your day using marketing automation. By changing the normal “to do list” into a “marketing automation friendly to do list”, companies can reap benefits of the automation toolset.

This infographic is meant for both salespeople and marketers explains how marketing automation may be used. The writers call it “the secret to your business’s next big breakthrough”.

Giving the suggested daily strategies of both marketers and salespeople. It is shockingly accurate, in that both will probably start the day with a fresh cup a joe, even without ever thinking of marketing automation. Also they go home at 4pm, proving that marketing automation does indeed leads to a more efficient workflow.

Just joking of course, but the actual use of the tools, does make the difference. Although you could say that the Sales day depicted here could be achieved with classical CRM as well.

Not yet using marketing automation

The promise of marketing automation has always been: better leads, increased effectiveness, streamlined activities that free-up bandwidth, and reporting that gives marketers a view of how their team is doing (effectiveness and efficiency).

68% of companies have not attempted or identified to measure their sales funnel. Meanwhile 65% of companies have no defined a lead nurturing process or use a marketing automation toolset. That leads to an overwhelming 79% of leads never turning into sales.

However, when companies implement and integrate marketing automation succesfully, they can see measurable results in both the marketing and sales areas. Here is the full infographic and stats courtesy of Pardot, a Salesforce company. Explaining why marketing automation is an important tactic, and how it can help both marketers and salespeople.

Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant. He specializes in smart email marketing, event-driven campaigns and email tool selection. As a consultant, Jordie will help you get the most out of your email marketing efforts.