Subject lines can have a huge effect on the response rates of your email campaigns. Adestra recently published a subject line report for which it analysed nearly a billion email marketing messages. From this research...
Jordie van RijnEmail marketing articles: Emotional Email Design, Welcome emails and black friday in the middle of the year
This weeks e-mail marketing reading list. Filled with a lot of things you wouldn’t expect to see in email: Black Friday in the middle of the year? Using CSS in email? Emotion? And how to go around and Amaze with...
Social, Email, Mobile stats from 150 Retailers
Within this research are the statistics and for the digital marketing touchpoint of the 100 fastest growing retailers in the US. Some email marketing statistics from the study From the stores 44% asked for email address...
Behavioral Marketing, Symbols and Email Markting Dysfunctions
Some really good articles on behavioral email marketing and use of symbols in subject lines. Be sure to read ‘m all. Enjoy this week’s email marketing reading list or as it’s called now: Email marketing...
Where Apple went oops on Email Marketing
Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive. Their email marketing messages? Not so much. It even sucks...
Email marketing articles: top 500 retailers, life cycle emails and writing lean copy
The e-mail marketing reading list this week. I looked near and far and across the internet and back again. An interesting article about Lifecycle email, how secure documents and email are a great, but underutilized...
Email marketing articles: eye tracking, long tail and first impressions
We read it, we liked it and we share it here. This weeks’ “really good email marketing stuff”. Enjoy your read. Any tips for articles? If you want to comment on any of the articles, go ahead!
Optimize subject line force with this 4 step checklist [video]
How to write subject lines that double your clickthrough rate? In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He...
Email marketing articles: Old-school, mobile email research & hot subject lines
The world became a little bit of a better place this week, with some real gems of email marketing articles. We filtered out the non-sense and kept “the really good stuff”. Enjoy your read. If you want to...
Email marketing articles: Use ASSESSMENT, Master the headline and Email More
We went through the jungle of email marketing articles and found these hidden treasures. Enjoy! What is responsive email? And why you should consider using it. | e-Dialog What is responsive email design and why you...
Integrating email marketing and Social
Dr Dave Chaffey of Smart Insights presented his views on Integrating email marketing and Social at the International Email Marketing Summit. Integrating email marketing and Social There’s more to social-email...
Email marketing articles: Higher standards for email, email design and social objects
My latest tour-de-reading of email marketing articles turned up the following gems. Enjoy! Email Design How-to: 5 insights to improve open and clickthrough rates | MarketingSherpa MarketingSherpa gives five insights on...
The crazy tempo of evolution in email marketing
Last week Christopher Marriot posted an article called “Is this the end of email marketing?“ In which he hinted that email marketing has come to the end of it’s evolution. Chris is a long time writer about digital...
Dela Quist and Kath Pay on Email Marketing Frequency
Kath Pay of Holistic email and Dela Quist of Alchemy Worx talk about email frequency. Dela reveals his findings on how often you should send emails to your subscribers. Email frequency As usual his thoughts and findings...
Top email marketing articles (11-05-2012)
We saw these top email marketing articles online and thought you might enjoy. So enjoy! Resurrect your subscribers with reactivation campaigns | Striata When last did you consider how much of your subscriber base is...
