Well, it happened. As predicted – at 49% of all opens, email mobile opens have reached the intersection point with desktops thanks to another 5% growth over the last quarter (not to mention a +5% growth in the quarter...
TJ RosenbergUsing the power of email to drive and maintain customer loyalty [infographic]
In offering loyalty programs there are the usual suspects: airlines, hotels and banks; but now industries like insurance institutions and even your local coffee shop are realising that playing the loyalty game is a...
Ross SibbaldThe Simple Way to Improve Emails with Re-purposed Content
In the world of email marketing, good subject lines may get your emails opened, but it’s the content of the emails that will cause customers to act, but it can take some time to create all that content. Luckily, you can...
GuestpostHow the World’s Best Email Marketers tie Emails to Impact
Hundreds of articles have been written about how you can improve your email marketing. The world’s best email marketers aren’t just data-driven – they’re results-driven. But to get to those results we would like to...
Ed HallenEmail is too flat: Experience 3D Attention with Media Convergence
If you haven’t yet heard of or started practicing media convergence, then now is the time. In the hyper-connected world of digital marketing and sales, it’s easy to lose the attention of those you’re...
Gerhard JacobsUnpresidented Email Marketing: Barack Obama’s Presidential Campaign
Last year Barack Obama won the presidential elections and now he is in the White House for four more years. During his campaign, the campaign managers frequently used email marketing. This was well covered in the U.S...
Dennis CupHe’s Just Not That Into You: Dealing With Unengaged Recipients
One of the hardest decisions marketers have to make is when to remove unengaged recipients from their email lists. Many marketers never give up, and continue to send email to unengaged recipients. Year after year...
Jim Morton6 digestible digital marketing tips you can use right now
You know, if you keep telling people something is “complex” over and over, they’ll start to believe it. To be fair, digital marketers have more options, platforms, metrics and challenges for attention than they did five...
Explaining Behavioral Marketing Automation
What exactly is Behavioral Marketing automation? Bryan Brown (@getvision) director of product strategy at Silverpop explains the concept of “behavioral marketing” and how you are able to automate parts of that...
Mobile email to overtake desktop email [Infographic]
You might know I love mobile email statistics. So when TJ from Inbox Marketer sent over this Infografic about the mobile email open rates from the past 4 months, I took a good close look at it. It is very interesting to...
Jordie van RijnEmail pop-ups: from worst to best!
Ask anyone and they’ll say they hate email pop-ups. However, with the ones that are well thought out and implemented, data says the opposite: people that interact with smart email popups spend more time on the...
Claudiu MurariuAutomated Email newsletter checking: never forget to check!
Email marketing is widely used by senders with an (online) marketing background and those who don’t have that feel yet. Also not all senders have the knowledge or tech savvy to go into this thing we call html code. I...
The future generation about email marketing
Are kids reading email? How about first asking how the next generation think about email and email marketing?
Relevant email marketing, just like Amazon [video]
In a first Google hangout by econsultancy email marketing experts Donald Parsons, who is the Director of Global Email at Amazon and Morgan Stewart, the CEO of Treadline Interactive came together. They talked about email...
Outlook.com and what Email Marketers need to know about “the new hotmail”
Microsoft changes from Hotmail to Outlook.com With the introduction of Outlook.com, the windows live team replaces Hotmail with a new interface and functionality, and a new domain. As a former Hotmail user, I...
andrew_bonarResponsive Design for Mobile Email: Ooh! Shiny!
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device...
Samantha Iodice21 real email marketing list growth ideas
Everybody wants to grow their email list. And sometime all it takes to increase the effectiveness of your opt-in email list building, is to get inspired. Here are the 21 list growth ideas and techniques to improve your...
The ideal subject line length. Size does matter, especially in B2C.
Subject lines can have a huge effect on the response rates of your email campaigns. Adestra recently published a subject line report for which it analysed nearly a billion email marketing messages. From this research...
