Here are some of my favorite articles about email marketing from the last couple of weeks. They (almost) speak for themselves. With virtual reality in email, the world’s ugliest email and further teasing through...
Jordie van RijnHow to decrease your newsletter unsubscribes
When putting effort in your email marketing, you hope to get positive feedback in terms of a good open rate, click through rate and conversions. Having put time and energy into creating good content and a lean design...
Charlotte ScheiberlichProject Briefs are not useless. They’re misunderstood.
SET THE EXPECTATION before you move into a campaign full throttle. We as marketers have gone too far too fast when we design our campaigns, especially the lonesome silo-ed email deployment. Raise your hand, discreetly...
Jordan LucasHow to use Alt Tags in your newsletter and avoid “hidden” problems
“We learn from our mistakes,” the saying goes. That may be true, but it’s a lot less stress inducing to learn from someone else’s mistakes. Seeing errors in the work of others can induce schadenfreude in some cases, but...
Jim MortonThe 4 Major Factors Impacting Email Marketing this year
It was an encouraging year for Email Marketing. In the 2014 edition of our North American Email Marketing Trends Report we saw Email metrics improve across the board. But email marketing results can still improve. What...
TJ Rosenberg8 Tips to increase the ROI of your email campaigns by using themes
One of the main reasons email marketing is an indispensable part of the marketing mix is that it delivers such high ROI. On average the ROI of email marketing is 119%, but you probably want higher. To increase that ROI...
Are you using any of these common torpedo words in your emails?
It takes practice and thoughtfulness to improve Netiquette (email etiquette). Because email offers the least amount of personal interaction, every single aspect of the email can have an effect on how both sender and...
Paul BabickiIt’s Time for Mobile-Friendly Email, 89% of Marketers Are Not Keeping Up!
Let me ask you: are your marketing emails optimized for mobile? If you answered “no,” you’re definitely not alone (about 89% of emails aren’t optimized!). And this is happening while email on mobile is a hugely popular...
Sergio Mandrone5 things you should be asking your email subscribers
One of the most common and hurtful misconceptions about email marketing is that all the communication must be one-way. Email subscribers are real people on the other side of the screen who are reading what you write and...
Josh_HaynamImprove email stats and conversions with HTML5 video
Video content can improve conversions and not only where you would simply expect it to be. Web site home pages, marketing campaign landing pages, product pages in ecommerce stores, … you name it. But how about...
Massimo Arrigoni10 things you need to commission creative email marketing work
So, you want to commission an email campaign? You’ve got a lot of elements to set up, and part of the process will be getting a template designed and built. This can often be a difficult part of the process because...
Pete WilsonThe mobile email intersection Point is here!
Well, it happened. As predicted – at 49% of all opens, email mobile opens have reached the intersection point with desktops thanks to another 5% growth over the last quarter (not to mention a +5% growth in the quarter...
Using the power of email to drive and maintain customer loyalty [infographic]
In offering loyalty programs there are the usual suspects: airlines, hotels and banks; but now industries like insurance institutions and even your local coffee shop are realising that playing the loyalty game is a...
Ross SibbaldThe Simple Way to Improve Emails with Re-purposed Content
In the world of email marketing, good subject lines may get your emails opened, but it’s the content of the emails that will cause customers to act, but it can take some time to create all that content. Luckily, you can...
GuestpostHow the World’s Best Email Marketers tie Emails to Impact
Hundreds of articles have been written about how you can improve your email marketing. The world’s best email marketers aren’t just data-driven – they’re results-driven. But to get to those results we would like to...
Ed HallenEmail is too flat: Experience 3D Attention with Media Convergence
If you haven’t yet heard of or started practicing media convergence, then now is the time. In the hyper-connected world of digital marketing and sales, it’s easy to lose the attention of those you’re...
Gerhard JacobsUnpresidented Email Marketing: Barack Obama’s Presidential Campaign
Last year Barack Obama won the presidential elections and now he is in the White House for four more years. During his campaign, the campaign managers frequently used email marketing. This was well covered in the U.S...
Dennis CupHe’s Just Not That Into You: Dealing With Unengaged Recipients
One of the hardest decisions marketers have to make is when to remove unengaged recipients from their email lists. Many marketers never give up, and continue to send email to unengaged recipients. Year after year...
