Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel Ogonowski6 Essential Email Security Tips For Marketers
Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks...
Rukham KhanCustomer Acquisition Strategy – 3 Tips to Do It Right
Starting your own business is usually a long and complicated process. You need a vision of what you want to do, people and resources to carry out that vision. But you definitely need to find customers to grow. What...
Max11 Gmail Productivity Tips to Become a Gmail Power User
About 92% of startups choose Gmail for their emails. Why? Well, that’s because it’s affordable, reliable, and offers lots of features. So in this guide, we’ll discuss these features in detail, so you can unlock the...
David CampbellWhy you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey RobinsonThe Simple Way to Improve Emails with Re-purposed Content
In the world of email marketing, good subject lines may get your emails opened, but it’s the content of the emails that will cause customers to act. But creating all that content takes a lot of time. Luckily, you can...
Jenny SharpTwitter Shadowban: What Is It, how to check and remove?
Are you dealing with a Twitter Shadowban?Cases of Twitter shadowbans can be annoying, especially if you can’t figure out how you can rectify the problem. Suddenly, you notice that your account is almost invisible...
Email Deliverability checklist, a 5-point inspection
Without deliverability your emails are like a red hot Ferrari with the engine missing.
Deliverability the first step to a successful email campaign and even the name of the game when it comes to email marketing.
Hunter BoyleHow to Convert Customers with the AARRR Funnel and Email Marketing
If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
Daniel NdukwuUniting the Email community for Ukraine
The entire world is shocked by the situation in Ukraine: the Russian invasion of the territory of Ukraine. This is Putin’s war against the entire world, the tragedy is immense. We need to help. Many of our industry...
Jordie van Rijn3 innovative ways to use QR Codes in Email and Mobile Coupons
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving...
wikus_engelbrecht10 Great Examples of Branded Videos to Use in Your Strategy
Video marketing is becoming a more and more significant part of digital marketing strategies over recent years. Branded video content turns out to be a powerful tool for business promotion. The reason is – the...
Anna ShishatovaAre you using any of these common torpedo words in your emails?
It takes practice and thoughtfulness to improve Netiquette (email etiquette). Because email offers the least amount of personal interaction, every single aspect of the email can have an effect on how both sender and...
Paul BabickiReady for Black Friday? 5 Tips for your Black Friday Email Marketing Strategy
The holiday season is fast approaching and the latest retail craze is just around the corner; Black Friday This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan...
Jenna TiffanyAnimated GIFs in email: GIF me more
Using animated GIFs in emails can quickly display brand’s personality, as well as make your email stand out in the inbox. Although it might be tempting to feature GIFs in your emails “purely to jazz them up...
Lisa CombesHow to Optimize & Test your landing pages: Q&A with Clay Collins of LeadPages
If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business...
7 excellent ecommerce order confirmation email examples you can use today
Your business needs to send order confirmation emails. But have you ever looked at the order confirmation emails you receive? Most look terrible, almost like the crackhead version of an Excel sheet. And that is breaking...
Tom Blijleven5 Retail Email Campaign Ideas to Boost Sales and Customer Engagement
If you’re in retail, email marketing campaigns need to be part of your overall marketing strategy. Here are five retail email marketing ideas you absolutely need in your email marketing plan. They work for luxury...
Ray Ko