Do you even have a transactional email campaign that you’re actively managing? Sure, if you have any customers or users at all, then you’re obviously sending transactional emails all the time. However, sending them...
Guestpost6 Insider Tips to improve Your Email Marketing Campaigns
Everyone is somewhat familiar with their inbox being full of mindless emails that ultimately end up being skim read and deleted – but imagine the difference it would make if companies mastered their email marketing...
Michael LeanderThese Retailers reinvented their email marketing amid Coronavirus
Retail brands have been creatively responding through email marketing, here are 9 of the most inspirational email marketing examples that impressed us. Many a marketing soothsayer has waxed lyrical about the need for...
komal HelyerKing Content Has Been Overthrown. All Hail King Design!
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her...
Scott HardigreeThe one thing your split testing strategy has been missing
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are...
Drew PageHow to Generate Stellar Ideas for your Monthly Newsletter
Many people believe that email marketing is dead, but this is not true. In fact, email marketing is seeing a resurgence because many companies are using email marketing the right way. Email marketing is proving to be...
Email Builder battles it out with HTML Coding – old school arcade style [video]
Isn’t it great when you have the opportunity to try before you buy? Whether this is test driving a new car or playing a new video game before you actually purchase it, having the ability to have a play around first...
Is bulk email dead? Not if you do it like this…
Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art...
Rohan Mendiratta5 Vital Email Marketing Metrics You Should be Tracking
Let’s face it: marketing automation tracks a lot of data, from open rates, to click-through rates, to unsubscribe rates. There are plenty more metrics that marketing automation tracks, but for some digital marketers...
Mike BirdGive and thou shall Convert: Adding Reciprocity to your Email Marketing
We’re pulling out the Caldinis for all you email marketers out there! Who hasn’t heard about the six scientific shortcuts to persuasion? More popular than a daytime soapie and twice as effective, they are the key to...
Mark BrownGrowing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris Donald25 Ways to Reconnect With Your Subscribers After a Heavy Promotion
So you are done with a heavy promotion, perhaps a product launch, and you begin thinking that your list might be a bit fatigued by all the email hassling at this point. You need to ease things out and remind your...
Karol KB2C and B2B email marketing: Knowing the difference
Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to...
How to make your personal emails work like a marketing channel
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service...
Nick Hladush7 Tips to keep your email positive with Netiquette
Ever wondered how a positive attitude could influence your tone-of-voice, personal email correspondence and even email marketing results? The following are seven tips to immediately improve your email. Once you become...
Paul BabickiQuick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha KakkarAn Agency Guide to Efficient Client Onboarding
Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of...
Vlad CalusBuilding your webstores’ brand equity through email marketing
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing...
Robin de Wit