So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? They might seem like they’re interchangeable, but guess what – they’re not the...
Rukham KhanMail Merge Outlook: How to Personalize and Send Group Emails in Outlook
If you are using Outlook, you probably have wondered how to send personalized emails quickly. Using BCC is very limited and and not personalized, it is a terrible idea. But you can start using the power of Outlook mail...
Email Retargeting: 5 steps to a breakthrough marketing strategy (+ stats & examples)
Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing...
Maja TalevskaHow to pick the right email template for your business
Are you starting out with email marketing or rather revamping your strategy? Choosing the right email templates is a big deal, it directly influences your email marketing results and effectiveness So how to pick the...
Kevin GeorgeIs Your Transactional Email Campaign Living Up To Its Potential?
Do you even have a transactional email campaign that you’re actively managing? Sure, if you have any customers or users at all, then you’re obviously sending transactional emails all the time. However, sending them...
Jordie van Rijn11 Essential CRM Features Your CRM Platform Must Have
A Customer Relationship Management tool or CRM software provides customer data to your marketing, sales, and service teams. With this data, marketing teams can create better campaigns to attract the right leads...
Mor MesterThe Impact of Email Servers on Global Energy Consumption
Email servers use energy to store, process, and send emails. This energy powers the servers, cools them, and runs other tools to keep them running. Email servers are vital to modern communication, cooperation, and...
Alli Mariam120 rules for doing email marketing by the book
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
What is a Design System? + Examples, How to & Email Design System
To better adapt to the new work style based on decentralized teams, many companies are finally investing resources into digitizing and standardizing their processes. This has resulted, among other things, in an...
Roland PokornyikEmail Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
Michael Zipursky8 Inspiring Interactive Email Examples to Copy
Email marketing has become more and more engaging over the years. In the very beginning, emails were plain text only. As simple as black text on a white background, with no real design to speak of. Then we got HTML...
Aquibur RahmanHow to Organize Gmail Effectively: 8 Tips to Get Inbox Zero
A McKinsey report shows that people spend 28% of their time writing or answering emails. Google has developed many features to help keep Gmail accounts clean. With the following Gmail organization tips, you’ll spend...
Anna LysiukWhy You Should Be Using UGC in Emails (With Examples!)
User-generated content is any content created by people who use your brand. Or who have tried to use your brand but couldn’t for some reason. Like in this example where body positivity advocate Andy Neal complains about...
David MorneauDo’s and Don’ts of Email Newsletter Branding
The emails we open and act on come in two categories: Either we already know the brand – Or they’re in the process of building a relationship with us.It will come as no surprise that consumers prefer to use...
The Ultimate Guide to Brand Personality (and why it matters)
Brand personality is the key to humanizing your company. Without a distinct personality, your company is little more than a huge vending machine churning products. Customers need something to relate to if they’re going...
What is Email Archiving, why you need it + email archiving tools
Although it’s been around for over 50 years, email is still one of the most popular business communication channels. Companies use it to communicate with their clients and employees alike. Estimates say that by 2025...
Alex MorganThe one thing your split testing strategy has been missing
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are...
Drew Page7 Tips for Following Up on Email Pitches to Increase Sales
Do cold emails usually turn into leads? The obvious answer is “NO!” And here’s the proof. Robert Clay, founder of Marketing Wizdom, reported that only 2% of leads convert after the initial contact. The...
Piyush Shah