Let’s face it: marketing automation tracks a lot of data, from open rates, to click-through rates, to unsubscribe rates. There are plenty more metrics that marketing automation tracks, but for some digital marketers...
Mike BirdGrowing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris Donald25 Ways to Reconnect With Your Subscribers After a Heavy Promotion
So you are done with a heavy promotion, perhaps a product launch, and you begin thinking that your list might be a bit fatigued by all the email hassling at this point. You need to ease things out and remind your...
Karol KB2C and B2B email marketing: Knowing the difference
Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to...
Mark BrownHow to make your personal emails work like a marketing channel
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service...
Nick Hladush7 Tips to keep your email positive with Netiquette
Ever wondered how a positive attitude could influence your tone-of-voice, personal email correspondence and even email marketing results? The following are seven tips to immediately improve your email. Once you become...
Paul BabickiHow to Convert Customers with the AARRR Funnel and Email Marketing
If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
Daniel NdukwuQuick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha KakkarAn Agency Guide to Efficient Client Onboarding
Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of...
Vlad CalusBuilding your webstores’ brand equity through email marketing
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing...
Robin de Wit3 innovative ways to use QR Codes in Email and Mobile Coupons
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving...
wikus_engelbrechtResearch: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?
You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew Dunn5 very interesting content types for interactive emails, you might not know.
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s...
Lesley VosFrom-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy ThorpePut Some Action in Your Call To Action with animated GIFs
There are so many elements of creating a good email. A good domain and sender reputation enable you to get through the sea of spam. Good subject lines get your subscribers to nibble. However, it is the call to action...
Shmuel HerschbergCart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel OgonowskiHow payment processing can add 20% to Your Marketing Bottom Line
Payment information can offer interesting insights to fine-tune your email marketing. Did you know there is a relation between payment refusals and the time of the month? Since email marketing is closely related to...
Charlotte ScheiberlichThe 3 Drip Marketing Automation features that will make every product seller smile
If you are selling products on your website and are looking to increase sales, marketing automation is an obvious power-choice. Drip is my weapon of choice when it comes to marketing automation. Here, I'll show you 3...
Zoran Orak