A McKinsey report shows that people spend 28% of their time writing or answering emails. Google has developed many features to help keep Gmail accounts clean. With the following Gmail organization tips, you’ll spend...
9 Sales Email Tips and Templates That Convert in 2023
When it comes to drafting professional sales email templates, we’re living in a bit of a paradox. We’ve seen some major shifts in the way buyers interact with companies and with each other. The way you...
What you need to know about Dark Mode Email
Now available in every operating software, dark mode in emails has gained massive popularity. Dark mode helps the reader read the email content in a dark environment. It’s also more soothing than sharp, bright light...
The 9 Best Social Media Scheduling Tools to Save Time in 2023
Have you been hunting for the best social media scheduling tools to grow your business in 2023? You’ve come to the right place. Managing social media tasks takes skills, time, and effort from your team. A solid...
How to get more Amazon Reviews in 2023 (9 White Hat & 4 Black Hat Methods)
More than 90% of customer read reviews before purchasing a product. Those who write product reviews are the gatekeepers of eCommerce. If you want to get Amazon reviews, you need an engagement strategy.
6 Reasons Your Ecommerce Business Needs A Chatbot
Thinking of investing in a chatbot? Ecommerce companies worldwide are beginning to recognize the value of chatbots for customer service. What is a chatbot? Chatbots are flexible and easy to use and offer convenient...
10 Fail-Proof Email Marketing Tips for Small Businesses
We love email marketing, that’s why we keep track of what makes the best emails. You can use email marketing software to stay connected with leads and nurture them, build customer trust, and ensure that they come back...
Why You Should Be Using UGC in Emails (With Examples!)
User-generated content is any content created by people who use your brand. Or who have tried to use your brand but couldn’t for some reason. Like in this example where body positivity advocate Andy Neal complains about...
Do’s and Don’ts of Email Newsletter Branding
The emails we open and act on come in two categories: Either we already know the brand – Or they’re in the process of building a relationship with us.It will come as no surprise that consumers prefer to use...
7 Practical Tips for Optimizing Email Campaigns in 2023
Email marketing is one of the most effective digital marketing channels. But even with the best message or offer, your emails can end up discarded or remain unopened. That’s why optimizing email campaigns is key. Email...
The Ultimate Guide to Brand Personality (and why it matters)
Brand personality is the key to humanizing your company. Without a distinct personality, your company is little more than a huge vending machine churning products. Customers need something to relate to if they’re going...
What is Email Archiving, why you need it + email archiving tools
Although it’s been around for over 50 years, email is still one of the most popular business communication channels. Companies use it to communicate with their clients and employees alike. Estimates say that by 2025...
The one thing your split testing strategy has been missing
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are...
7 Tips for Following Up on Email Pitches to Increase Sales
Do cold emails usually turn into leads? The obvious answer is “NO!” And here’s the proof. Robert Clay, founder of Marketing Wizdom, reported that only 2% of leads convert after the initial contact. The...
Cart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
How to spell Ecommerce? Or is it e-commerce? The right way to spell it today.
There are many different ways to spell “ecommerce.” But Which is the right way to spell it? The answer is…it depends. Ecommerce has been around for many years, and the spelling has changed over time...
6 Essential Email Security Tips For Marketers
Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks...
Customer Acquisition Strategy – 3 Tips to Do It Right
Starting your own business is usually a long and complicated process. You need a vision of what you want to do, people and resources to carry out that vision. But you definitely need to find customers to grow. What...