You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew DunnWhat is Mailchimp and why do you need it?
Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage...
Adela BelinUniting the Email community for Ukraine
The entire world is shocked by the situation in Ukraine: the Russian invasion of the territory of Ukraine. This is Putin’s war against the entire world, the tragedy is immense. We need to help. Many of our industry...
Jordie van Rijn3 innovative ways to use QR Codes in Email and Mobile Coupons
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving...
wikus_engelbrechtWhat is Mailerlite and why do you need it?
It’s a popular and easy-to-use email marketing platform. The company has been in the game long enough, with its tools for marketers at small businesses and agencies. Mailerlite is great for email marketing, lead...
Rukham Khan10 Great Examples of Branded Videos to Use in Your Strategy
Video marketing is becoming a more and more significant part of digital marketing strategies over recent years. Branded video content turns out to be a powerful tool for business promotion. The reason is – the...
Anna ShishatovaThe Master Guide to Email Marketing for Bloggers
Here’s something you won’t hear too often online: For a blogger, a solid email list is more important than your blog traffic. Yup, that’s right. Email subscribers = value for bloggers. Blogging and email marketing go...
7 Features of a Great Landing Page
With all the endless talk around great user engagement, trendy social media strategies, and a leak-proof sales funnel, it’s time to focus on the one thing that can make or break your audience’s impression of your...
Ronald Gabriel38 SMS Marketing Statistics That Will Blow Your Mind
Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. SMS messaging is a powerful tool for marketing. But...
Tom CasanoReady for Black Friday? 5 Tips for your Black Friday Email Marketing Strategy
The holiday season is fast approaching and the latest retail craze is just around the corner; Black Friday This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan...
Jenna TiffanyHow to pick the right email template for your business
Are you starting out with email marketing or rather revamping your strategy? Choosing the right email templates is a big deal, it directly influences your email marketing results and effectiveness So how to pick the...
Kevin GeorgeEmail Retargeting: 5 steps to a breakthrough marketing strategy (+ stats & examples)
Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing...
Maja TalevskaAnimated GIFs in email: GIF me more
Using animated GIFs in emails can quickly display brand’s personality, as well as make your email stand out in the inbox. Although it might be tempting to feature GIFs in your emails “purely to jazz them up...
Lisa Combes7 excellent ecommerce order confirmation email examples you can use today
Your business needs to send order confirmation emails. But have you ever looked at the order confirmation emails you receive? Most look terrible, almost like the crackhead version of an Excel sheet. And that is breaking...
Tom Blijleven5 Retail Email Campaign Ideas to Boost Sales and Customer Engagement
If you’re in retail, email marketing campaigns need to be part of your overall marketing strategy. Here are five retail email marketing ideas you absolutely need in your email marketing plan. They work for luxury...
Ray KoHow to Write Email with Military Precision
In the military, soldiers learn how to push past their perceived limits and that involves wading through their inboxes to keep on top of an endless stream of messages. Additionally, they are forced to process mission...
Dhruv PatelHow to create an Email Master Template step-by-step
You might be looking to make a Email Market Template for your email marketing. In this post I’ll show you the approach reviewing and re-creating a specific master template. I’ll take you through the process and the...
Kristian RobinsonBad click-through Rate? Write Better Email Copy
Doing everything by the book when you are launching an email marketing campaign doesn’t promise results. There were countless times when I thought I’d nailed my email, only to end up disappointed by an abysmal click...
Anja Skrba