Under today’s marketing umbrella, a majority of companies utilize some level of email promotion, but few seem to be doing it really well. For the most part, this is due to a lack of strategy and misguided...
Justin GreyHow to Maximize ROI with Email Landing Pages
Are your email campaign metrics on the rise, without a similar increase in conversion? Perhaps it’s time to take a look at your landing pages. Your email campaign can very well be the bait for “catching” leads...
Kimberly Maceda5 ways to use the power of icons in email marketing
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Andrew BurmistrovWhy you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey RobinsonAbysmal Click-through Rate? Here’s How To Write a Better Email Copy
Doing everything by the book when you are launching an email marketing campaign doesn’t promise results. There were countless times when I thought I’d nailed my email, only to end up disappointed by an abysmal click...
Anja SkrbaAnimated GIFs in email: GIF me more
Using animated GIFs in emails can quickly display brand’s personality, as well as make your email stand out in the inbox. Although it might be tempting to feature GIFs in your emails “purely to jazz them up...
Lisa Combes4 Fitness Automation Strategies Fit For Any Gym
Automated emails can go a long way for sales, retention, and customer satisfaction. What can we learn from gyms and fitness clubs? Lets see what is the best way to automation strength.
Adam CoombsBe an opt-in falcon: What 4 million email opt-ins taught us about collecting quality email adresses
We love the art of collecting email adresses, but also in numbers and we find beauty in data and statistics. So when we hit the mark of collecting 4 million email opt-ins (yes there is a live counter on our site), it...
Claudiu MurariuCustomer Lifecycle Communication: Maximise the lifetime value of your customers
Email has a powerful role in driving and maintaining customer loyalty, but this means you need a focus on consistent and regular Customer Lifecycle communications to get the real value from it. Now, more than ever...
Ross Sibbald5 Reasons You Need an Email Marketing Strategy
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines...
Jenna TiffanyEmail acquisition: to pop or not to pop?
Email address acquisition is core to the strategy of all marketers. The rise in “Join My Email List” popups that you see across every site you browse is a clear indicator of this. These popups make it easy for a...
Dan ScudderIs Behavioral the New Inbox Placement?
One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Its email marketing equivalent might be. “If an email arrives...
Noam RotemB2C and B2B email marketing: Knowing the difference
Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to...
Mark Brown9 Awesome Autoresponders that will Increase Engagement With Your Email List
Sending out event driven email to your email list is a great way to keep them engaged and reminded that you have their best interests in mind. Since this type of email can be set up in advance and sent out at a later...
Siebren van Bruggen5 Ways To Use Your Email Newsletter To Encourage Online Engagement
Your email newsletter is one of the simplest ways to directly engage with your current and potential customers. Think about the results you’re getting from your current campaign—are you making the most of it and...
Ryan Gould120 rules for doing email marketing by the book
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
Jordie van RijnThe Do’s and Dont’s of email Drip campaigns
Everyone who’s anyone is talking about automation these days! Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads...
4 Times You Should Turn Off Your Email Automation
It’s relatively easy to get on board with email automation. And once you get the hang of it, it can be tempting to set up several automated flows, turn the sequence on, sit back, and watch the leads roll in. But there...
Taylor Burke