The digital marketing environment has never been more active and diverse. New tools and strategies are pioneered on a constant basis, powered by a marketing landscape with some4,000 marketing technology solutions and...
Mark MillerGrowing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris DonaldTips to Take Your Transactional Emails to the Next Level
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially...
Lana Lozova3 Tactics to Increase Your Pop-up Lightbox Conversions
To generate more revenue from your store without increasing your SEO, PPC, or social media marketing budgets a great tactic is to optimize your store’s conversion rate (CRO). Here are 3 of the most effective...
Rishi ShahEmail Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
Michael ZipurskyQuick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha KakkarPsychological hacks for a better email marketing experience
Email marketing a very effective channel, but making your emails stand out is not an easy task. Most people consider the inbox as their personal space. Email marketers need to dedicate time and effort to understand the...
Niraj Ranjan RoutLead scoring in email marketing
Under today’s marketing umbrella, a majority of companies utilize some level of email promotion, but few seem to be doing it really well. For the most part, this is due to a lack of strategy and misguided...
Justin GreyHow to Maximize ROI with Email Landing Pages
Are your email campaign metrics on the rise, without a similar increase in conversion? Perhaps it’s time to take a look at your landing pages. Your email campaign can very well be the bait for “catching” leads...
Kimberly Maceda5 ways to use the power of icons in email marketing
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Andrew BurmistrovWhy you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey RobinsonAbysmal Click-through Rate? Here’s How To Write a Better Email Copy
Doing everything by the book when you are launching an email marketing campaign doesn’t promise results. There were countless times when I thought I’d nailed my email, only to end up disappointed by an abysmal click...
Anja SkrbaAnimated GIFs in email: GIF me more
Using animated GIFs in emails can quickly display brand’s personality, as well as make your email stand out in the inbox. Although it might be tempting to feature GIFs in your emails “purely to jazz them up...
Lisa Combes4 Fitness Automation Strategies Fit For Any Gym
Automated emails can go a long way for sales, retention, and customer satisfaction. What can we learn from gyms and fitness clubs? Lets see what is the best way to automation strength.
Adam CoombsBe an opt-in falcon: What 4 million email opt-ins taught us about collecting quality email adresses
We love the art of collecting email adresses, but also in numbers and we find beauty in data and statistics. So when we hit the mark of collecting 4 million email opt-ins (yes there is a live counter on our site), it...
Claudiu MurariuCustomer Lifecycle Communication: Maximise the lifetime value of your customers
Email has a powerful role in driving and maintaining customer loyalty, but this means you need a focus on consistent and regular Customer Lifecycle communications to get the real value from it. Now, more than ever...
Ross Sibbald5 Reasons You Need an Email Marketing Strategy
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines...
Jenna TiffanyEmail acquisition: to pop or not to pop?
Email address acquisition is core to the strategy of all marketers. The rise in “Join My Email List” popups that you see across every site you browse is a clear indicator of this. These popups make it easy for a...
Dan Scudder