A great email template looks great and converts. So finding the best drag and drop email template builder is essential. Choose the right email builder, and save time and money on your email campaigns. These tools make...
11 Essential CRM Features Your CRM Platform Must Have
A Customer Relationship Management tool or CRM software provides customer data to your marketing, sales, and service teams. With this data, marketing teams can create better campaigns to attract the right leads...
The Impact of Email Servers on Global Energy Consumption
Email servers use energy to store, process, and send emails. This energy powers the servers, cools them, and runs other tools to keep them running. Email servers are vital to modern communication, cooperation, and...
120 rules for doing email marketing by the book
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
What is a Design System? + Examples, How to & Email Design System
To better adapt to the new work style based on decentralized teams, many companies are finally investing resources into digitizing and standardizing their processes. This has resulted, among other things, in an...
What is Mailchimp and why do you need it?
Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage...
30 Surprising Ecommerce Statistics for 2023
By analyzing eCommerce statistics, you can gain insights into the market, quickly increase your sales, and retain potential customers. When developing an online business, you might face difficulties unless you learn how...
What is Mailerlite and why do you need it?
It’s a popular and easy-to-use email marketing platform. The company has been in the game long enough, with its tools for marketers at small businesses and agencies. Mailerlite is great for email marketing, lead...
Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?
You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
What is ActiveCampaign and why do you need it?
ActiveCampaign is a powerful email marketing, marketing automation, and CRM tool. They’ve been in business since 2003, serving B2B, B2C, and eCommerce customers. ActiveCampaign is built on the idea of driving growth...
Email Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
What is GetResponse and why do you need it?
GetResponse is one of the most popular email marketing platforms. As a marketing platform, you can use it for lead generation, lead nurturing, and sales. GetResponse is used to send emails, create automation workflows...
8 Inspiring Interactive Email Examples to Copy
Email marketing has become more and more engaging over the years. In the very beginning, emails were plain text only. As simple as black text on a white background, with no real design to speak of. Then we got HTML...
How To Generate Leads in 2023: 10 Lead Generation Best Practices
Companies need to generate leads to grow their business. Leads are people who express interest in the product you’re selling. Generating leads is expensive. Costs include paying for ads, writing, and promoting...
What is HubSpot and why do you need it?
HubSpot is a customer relationship management (CRM) platform for inbound marketing, sales, and customer service. They’ve been in business since 2006 and are serving over 135,000 customers in 120 countries. If you’re...
The Master Guide to Email Marketing for Bloggers
Here’s something you won’t hear too often online: For a blogger, a solid email list is more important than your blog traffic. Yup, that’s right. Email subscribers = value for bloggers. Blogging and email marketing go...
11 Best Free SMTP Servers in 2023: Send Emails on a Budget
In this article, we’ll discuss the best free SMTP servers. With so many options out there, it can be tough to know where to start. We’ll go over the features and benefits of each free SMTP server so you can...
How to Organize Gmail Effectively: 8 Tips to Get Inbox Zero
A McKinsey report shows that people spend 28% of their time writing or answering emails. Google has developed many features to help keep Gmail accounts clean. With the following Gmail organization tips, you’ll spend...