Landing pages are crucial for your marketing strategy to work. Whether you have an ecommerce store, SaaS company, B2B or B2C, having high-converting landing pages pays off. In this article we’ll look at each type...
Kevin George7 ways to improve your Marketing Proposal Template and win more clients
Writing and sending business proposals is one of the key parts of winning new clients. And with Marketing Proposals it is no different. For this article we are going to take a magnificent marketing automation proposal...
Petra OdakThese Retailers reinvented their email marketing amid Coronavirus
Retail brands have been creatively responding through email marketing, here are 9 of the most inspirational email marketing examples that impressed us. Many a marketing soothsayer has waxed lyrical about the need for...
komal HelyerThe one thing your split testing strategy has been missing
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are...
Drew PageHow to Generate Stellar Ideas for your Monthly Newsletter
Many people believe that email marketing is dead, but this is not true. In fact, email marketing is seeing a resurgence because many companies are using email marketing the right way. Email marketing is proving to be...
GuestpostAbysmal Click-through Rate? Here’s How To Write a Better Email Copy
Doing everything by the book when you are launching an email marketing campaign doesn’t promise results. There were countless times when I thought I’d nailed my email, only to end up disappointed by an abysmal click...
Anja SkrbaIs bulk email dead? Not if you do it like this…
Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art...
Rohan MendirattaGrowing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris DonaldHow to make your personal emails work like a marketing channel
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service...
Nick Hladush7 Tips to keep your email positive with Netiquette
Ever wondered how a positive attitude could influence your tone-of-voice, personal email correspondence and even email marketing results? The following are seven tips to immediately improve your email. Once you become...
Paul BabickiHow to Convert Customers with the AARRR Funnel and Email Marketing
If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
Daniel NdukwuQuick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha KakkarAn Agency Guide to Efficient Client Onboarding
Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of...
Vlad CalusBuilding your webstores’ brand equity through email marketing
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing...
Robin de Wit3 innovative ways to use QR Codes in Email and Mobile Coupons
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving...
wikus_engelbrechtResearch: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?
You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew Dunn5 very interesting content types for interactive emails, you might not know.
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s...
Lesley VosFrom-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy Thorpe