One of the hardest decisions marketers have to make is when to remove unengaged recipients from their email lists. Many marketers never give up, and continue to send email to unengaged recipients. Year after year...
Jim Morton6 digestible digital marketing tips you can use right now
You know, if you keep telling people something is “complex” over and over, they’ll start to believe it. To be fair, digital marketers have more options, platforms, metrics and challenges for attention than they did five...
TJ RosenbergMobile email to overtake desktop email [Infographic]
You might know I love mobile email statistics. So when TJ sent over this Infografic about the mobile email open rates from the past 4 months, I took a good close look at it. It is very interesting to see that based on...
Jordie van RijnEmail pop-ups: from worst to best!
Ask anyone and they’ll say they hate email pop-ups. However, with the ones that are well thought out and implemented, data says the opposite: people that interact with smart email popups spend more time on the...
Claudiu MurariuAutomated Email newsletter checking: never forget to check!
Email marketing is widely used by senders with an (online) marketing background and those who don’t have that feel yet. Also not all senders have the knowledge or tech savvy to go into this thing we call html code. I...
The future generation about email marketing
Are kids reading email? How about first asking how the next generation think about email and email marketing?
Relevant email marketing, just like Amazon [video]
In a first Google hangout by econsultancy email marketing experts Donald Parsons, who is the Director of Global Email at Amazon and Morgan Stewart, the CEO of Treadline Interactive came together. They talked about email...
Outlook.com and what Email Marketers need to know about “the new hotmail”
Microsoft changes from Hotmail to Outlook.com With the introduction of Outlook.com, the windows live team replaces Hotmail with a new interface and functionality, and a new domain. As a former Hotmail user, I...
andrew_bonarResponsive Design for Mobile Email: Ooh! Shiny!
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device...
Samantha Iodice21 real email marketing list growth ideas
Everybody wants to grow their email list. And sometime all it takes to increase the effectiveness of your opt-in email list building, is to get inspired. Here are the 21 list growth ideas and techniques to improve your...
The ideal subject line length. Size does matter, especially in B2C.
Subject lines can have a huge effect on the response rates of your email campaigns. Adestra recently published a subject line report for which it analysed nearly a billion email marketing messages. From this research...
Social, Email, Mobile stats from 150 Retailers
Within this research are the statistics and for the digital marketing touchpoint of the 100 fastest growing retailers in the US. Some email marketing statistics from the study From the stores 44% asked for email address...
Where Apple went oops on Email Marketing
Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive. Their email marketing messages? Not so much. It even sucks...
Optimize subject line force with this 4 step checklist [video]
How to write subject lines that double your clickthrough rate? In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He...
Top email marketing articles
We saw these top email marketing articles online and thought you might enjoy. So enjoy! Resurrect your subscribers with reactivation campaigns | Striata When last did you consider how much of your subscriber base is...
