You know, if you keep telling people something is “complex” over and over, they’ll start to believe it. To be fair, digital marketers have more options, platforms, metrics and challenges for attention than they did five...
TJ RosenbergExplaining Behavioral Marketing Automation
What exactly is Behavioral Marketing automation? Bryan Brown (@getvision) director of product strategy at Silverpop explains the concept of “behavioral marketing” and how you are able to automate parts of that...
GuestpostMobile email to overtake desktop email [Infographic]
You might know I love mobile email statistics. So when TJ sent over this Infografic about the mobile email open rates from the past 4 months, I took a good close look at it. It is very interesting to see that based on...
Jordie van RijnEmail pop-ups: from worst to best!
Ask anyone and they’ll say they hate email pop-ups. However, with the ones that are well thought out and implemented, data says the opposite: people that interact with smart email popups spend more time on the...
Claudiu MurariuAutomated Email newsletter checking: never forget to check!
Email marketing is widely used by senders with an (online) marketing background and those who don’t have that feel yet. Also not all senders have the knowledge or tech savvy to go into this thing we call html code. I...
The future generation about email marketing
Are kids reading email? How about first asking how the next generation think about email and email marketing?
Relevant email marketing, just like Amazon [video]
In a first Google hangout by econsultancy email marketing experts Donald Parsons, who is the Director of Global Email at Amazon and Morgan Stewart, the CEO of Treadline Interactive came together. They talked about email...
Outlook.com and what Email Marketers need to know about “the new hotmail”
Microsoft changes from Hotmail to Outlook.com With the introduction of Outlook.com, the windows live team replaces Hotmail with a new interface and functionality, and a new domain. As a former Hotmail user, I...
andrew_bonarResponsive Design for Mobile Email: Ooh! Shiny!
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device...
Samantha Iodice21 real email marketing list growth ideas
Everybody wants to grow their email list. And sometime all it takes to increase the effectiveness of your opt-in email list building, is to get inspired. Here are the 21 list growth ideas and techniques to improve your...
The ideal subject line length. Size does matter, especially in B2C.
Subject lines can have a huge effect on the response rates of your email campaigns. Adestra recently published a subject line report for which it analysed nearly a billion email marketing messages. From this research...
Email marketing articles: Emotional Email Design, Welcome emails and black friday in the middle of the year
This weeks e-mail marketing reading list. Filled with a lot of things you wouldn’t expect to see in email: Black Friday in the middle of the year? Using CSS in email? Emotion? And how to go around and Amaze with...
Social, Email, Mobile stats from 150 Retailers
Within this research are the statistics and for the digital marketing touchpoint of the 100 fastest growing retailers in the US. Some email marketing statistics from the study From the stores 44% asked for email address...
Where Apple went oops on Email Marketing
Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive. Their email marketing messages? Not so much. It even sucks...
Email marketing articles: top 500 retailers, life cycle emails and writing lean copy
The e-mail marketing reading list this week. I looked near and far and across the internet and back again. An interesting article about Lifecycle email, how secure documents and email are a great, but underutilized...
Optimize subject line force with this 4 step checklist [video]
How to write subject lines that double your clickthrough rate? In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He...
Email marketing articles: Use ASSESSMENT, Master the headline and Email More
We went through the jungle of email marketing articles and found these hidden treasures. Enjoy! What is responsive email? And why you should consider using it. | e-Dialog What is responsive email design and why you...
Integrating email marketing and Social
Dr Dave Chaffey of Smart Insights presented his views on Integrating email marketing and Social at the International Email Marketing Summit. Integrating email marketing and Social There’s more to social-email...
