If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
Daniel NdukwuThe Secret to Onboarding Emails That Successfully Get And Keep New Customers
Getting users to sign up for your free trials is much easier than getting them to part with their cash and dive into a paid version. If you’re finding that it’s a walk in the park attracting the right users for your...
Scott Miraglia6 Insider Tips to improve Your Email Marketing Campaigns
Everyone is somewhat familiar with their inbox being full of mindless emails that ultimately end up being skim read and deleted – but imagine the difference it would make if companies mastered their email marketing...
Michael LeanderInfographic: Emerging Email Marketing Trends to Survive 2019 and Beyond
Despite social media seeming to be the most prominent player in today’s digital marketing landscape, it is the email that has been found to bring in more ROI at 3,800%. A factor to this success is its vast number...
Jess Andriani7 Steps to Growing Your Email List with Quizzes
What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients...
Kamy AndersonGrowing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris DonaldFrom-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy ThorpeTips to Take Your Transactional Emails to the Next Level
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially...
Lana LozovaEmail Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
Michael ZipurskyQuick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha KakkarPsychological hacks for a better email marketing experience
Email marketing a very effective channel, but making your emails stand out is not an easy task. Most people consider the inbox as their personal space. Email marketers need to dedicate time and effort to understand the...
Niraj Ranjan RoutLove Lightboxes or Hate Them – These 3 engagement tactics will increase your conversions
To generate more revenue from your store without increasing your SEO, PPC, or social media marketing budgets a great tactic is to optimize your store’s conversion rate (CRO). Here are 3 of the most effective...
Rishi Shah5 ways to use the power of icons in email marketing
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Andrew BurmistrovWhy you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey RobinsonAbysmal Click-through Rate? Here’s How To Write a Better Email Copy
Doing everything by the book when you are launching an email marketing campaign doesn’t promise results. There were countless times when I thought I’d nailed my email, only to end up disappointed by an abysmal click...
Anja Skrba4 Fitness Automation Strategies Fit For Any Gym
Automated emails can go a long way for sales, retention, and customer satisfaction. What can we learn from gyms and fitness clubs? Lets see what is the best way to automation strength.
Adam CoombsThe 3 Drip Marketing Automation features that will make every product seller smile
If you are selling products on your website and are looking to increase sales, marketing automation is an obvious power-choice. Drip is my weapon of choice when it comes to marketing automation. Here, I'll show you 3...
Zoran Orak5 Reasons You Need an Email Marketing Strategy
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines...
Jenna Tiffany