AMP for email is on many email marketers minds. So what’s all the hype about? Can it increase your email conversions? How’s it different from static emails? I’m sure you have a lot of questions about AMP emails. Let’s...
Why View-Time Optimization (VTO) is a bad idea
I recently saw a post on LinkedIn suggesting “Send-Time Optimization is Dead, Long Live View-Time Optimization”. They’re wrong. VTO is a bad idea. Why optimize email send time? In the “Right...
How to code an email newsletter (with Jason Rodriguez)
Ever wanted to code your own emails? Or maybe you are already a mature email builder? See the master at work as Jason R puts together an email in real-time and live codes it.
What is Mailchimp and why do you need it?
Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage...
Golden guidelines for Holiday season email marketing
What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!! With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and...
Cannabis Email Marketing: 5 Must-Have Email Campaigns + Examples
Email marketing for Cannabis, it is one of the most overlooked marketing channels in this industry. There is a big opportunity for cannabis brands to take advantage of a competitive and high ROI channel that is email...
How to Build a Professional & Skills-rich Digital Marketing Resume
Digital marketing is one of the most powerful business tools of our time. There is a huge demand for virtual marketers who can develop, execute, and manage marketing campaigns. But there is also a severe...
7 Creative Link Building Tactics You Won’t See Anywhere Else (with examples)
Are you tired of using common link building techniques and looking for untapped tactics that scale? This is the one-stop-destination you need. Link building is an age-old SEO technique that is constantly evolving...
7 best landing pages design types and examples
Landing pages are crucial for your marketing strategy to work. Whether you have an ecommerce store, SaaS company, B2B or B2C, having high-converting landing pages pays off. In this article we’ll look at each type...
7 ways to improve your Marketing Proposal Template and win more clients
Writing and sending business proposals is one of the key parts of winning new clients. And with Marketing Proposals it is no different. For this article we are going to take a magnificent marketing automation proposal...
How to create an Email Master Template step-by-step
You might be looking to make a Email Market Template for your email marketing. In this post I’ll show you the approach reviewing and re-creating a specific master template. I’ll take you through the process and the...
These Retailers reinvented their email marketing amid Coronavirus
Retail brands have been creatively responding through email marketing, here are 9 of the most inspirational email marketing examples that impressed us. Many a marketing soothsayer has waxed lyrical about the need for...
The one thing your split testing strategy has been missing
Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are...
Is bulk email dead? Not if you do it like this…
Bulk Email, you know what I mean. We all get bulk emails. Some emails (sent in bulk, but done right) can intrigue you. Others…. are delegated to the spam folder, no questions asked. Sending out bulk emails is an art...
Email Retargeting: 5 steps to a breakthrough marketing strategy (+ stats & examples)
Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing...
How to make your personal emails work like a marketing channel
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service...
How to Convert Customers with the AARRR Funnel and Email Marketing
If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
An Agency Guide to Efficient Client Onboarding
Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of...