Email campaigns are a classic marketing tool. Businesses invest in email marketing to build relationships with new and existing prospects. Knowing how to attract high-quality leads to your company email list and how to...
Yauhen ZarembaWhy You Should Be Using UGC in Emails (With Examples!)
User-generated content is any content created by people who use your brand. Or who have tried to use your brand but couldn’t for some reason. Like in this example where body positivity advocate Andy Neal complains about...
David Morneau7 Practical Tips for Optimizing Email Campaigns in 2023
Email marketing is one of the most effective digital marketing channels. But even with the best message or offer, your emails can end up discarded or remain unopened. That’s why optimizing email campaigns is key. Email...
Gaurav SharmaThe Ultimate Guide to Brand Personality (and why it matters)
Brand personality is the key to humanizing your company. Without a distinct personality, your company is little more than a huge vending machine churning products. Customers need something to relate to if they’re going...
Mor MesterWhat is Email Archiving, why you need it + email archiving tools
Although it’s been around for over 50 years, email is still one of the most popular business communication channels. Companies use it to communicate with their clients and employees alike. Estimates say that by 2025...
Alex Morgan11 Essential CRM Features your CRM Platform Must Have
A Customer Relationship Management tool or CRM software provides customer data to your marketing, sales, and service teams. With this data, marketing teams can create better campaigns to attract the right leads...
6 Reasons Your Ecommerce Business Needs A Chatbot
Thinking of investing in a chatbot? Ecommerce companies worldwide are beginning to recognize the value of chatbots for customer service. What is a chatbot? Chatbots are flexible and easy to use and offer convenient...
What you need to know about Dark Mode Email
Now available in every operating software, dark mode in emails has gained massive popularity. Dark mode helps the reader read the email content in a dark environment. It’s also more soothing than sharp, bright light...
Neelabja Adkuloo7 Tips for Following Up on Email Pitches to Increase Sales
Do cold emails usually turn into leads? The obvious answer is “NO!” And here’s the proof. Robert Clay, founder of Marketing Wizdom, reported that only 2% of leads convert after the initial contact. The...
Piyush ShahCart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel OgonowskiHow to spell Ecommerce? Or is it e-commerce? The right way to spell it today.
There are many different ways to spell “ecommerce.” But Which is the right way to spell it? The answer is…it depends. Ecommerce has been around for many years, and the spelling has changed over time...
Rukham Khan11 Best Free SMTP Servers in 2022: Send Emails on a Budget
In this article, we’ll discuss the best free SMTP servers. With so many options out there, it can be tough to know where to start. We’ll go over the features and benefits of each free SMTP server so you can...
9 Best drag and drop email template builders in 2022
The right email template builder will help you to efficiently design emails that look great and convert. So finding the best drag and drop email builder is essential.Choose the right email builder, and you’ll save...
Jenny Sharp6 Essential Email Security Tips For Marketers
Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks...
GuestpostWhat is a Design System? + Examples, How to & Email Design System
To better adapt to the new work style based on decentralized teams, many companies are finally investing resources into digitizing and standardizing their processes. This has resulted, among other things, in an...
Roland PokornyikThe 9 Best Social Media Scheduling Tools to Save Time in 2022
Have you been hunting for the best social media scheduling tools to grow your business in 2022? You’ve come to the right place. Managing social media tasks takes skills, time, and effort from your team. A solid...
Debbie Moran9 Sales Email Tips and Templates That Convert in 2022
When it comes to drafting professional sales email templates, we’re living in a bit of a paradox. We’ve seen some major shifts in the way buyers interact with companies and with each other. The way you...
Sumeet AnandCustomer Acquisition Strategy – 3 Tips to Do It Right
Starting your own business is usually a long and complicated process. You need a vision of what you want to do, people and resources to carry out that vision. But you definitely need to find customers to grow. What...
Max