Gen Z is the generation born between the late 90s and the early 2010s. It’s the most diverse generation in the world. Gen Zers are more mixed racially, sexually, and culturally than previous generations. Even their age...
15 Marketing Automation Best Practices Every Marketer Should Know
As marketers, we juggle many tasks. We write social media posts, run email campaigns, and track customer data. This is where marketing automation steps in to make our lives easier. Automation of repetitive marketing...
15 Affiliate Marketing Tips to Increase Your Revenue
Affiliate marketing is a simple yet powerful way to make money online. It’s a performance-based marketing strategy. You promote others’ products or services and earn a commission for each sale made through...
SaaS Email Marketing Guide with Examples, 12 Tips, and 4 Tools
Email marketing has endless benefits for SaaS companies. It’s especially helpful in building relationships with leads and customers. As a powerful tool for customer acquisition, SaaS businesses use email campaigns...
10 Best Lead Magnet Templates to Generate Quality Leads
Email campaigns are a classic marketing tool. Businesses invest in email marketing to build relationships with new and existing prospects. Knowing how to attract high-quality leads to your company email list and how to...
What is Mailerlite and why do you need it?
It’s a popular and easy-to-use email marketing platform. The company has been in the game long enough, with its tools for marketers at small businesses and agencies. Mailerlite is great for email marketing, lead...
What is GetResponse and why do you need it?
GetResponse is one of the most popular email marketing platforms. As a marketing platform, you can use it for lead generation, lead nurturing, and sales. GetResponse is used to send emails, create automation workflows...
How to develop a successful marketing automation strategy
Finding the time to complete all important tasks is a challenge. To tackle this, smart business owners and marketers turn to marketing automation. Automation is designed to reduce the time and effort required to...
What is Location-Based Marketing? How it works + examples
Today users expect personalized experiences, information, and moments tailored directly to them. Location-based marketing can meet these expectations with location technology to deliver relevant content. This...
36 Surprising Ecommerce Statistics for 2024
By analyzing eCommerce statistics, you can gain insights into the market, quickly increase your sales, and retain potential customers. When developing an online business, you might face difficulties unless you learn how...
41 SMS Marketing Statistics That Will Blow Your Mind
Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. SMS messaging is a powerful tool for marketing. But...
16 Email Management Tips for Busy Professionals
Feeling like you’re constantly playing email whack-a-mole? Does your inbox resemble a never-ending avalanche of incoming messages? You’re not alone. Between work updates, marketing blasts, and the occasional...
6 Transactional Email Examples That Stand Out
Transactional emails are automated messages that serve a specific purpose: to confirm actions, provide updates, or deliver essential information to users. Think of them as the reliable messengers that keep your...
The 9 Best Email Marketing Services for Small Businesses (2024)
Whatever the size of your business, email is a simple and effective way to reach big audiences. Email marketing software gives you the tools to do it right. Growing your subscriber list. Creating attractive, engaging...
9 Best drag and drop email template builders in 2024
A great email template looks great and converts. So finding the best drag and drop email template builder is essential. Choose the right email builder, and save time and money on your email campaigns. These tools make...
7 Features of a Great Landing Page
With all the endless talk around great user engagement, trendy social media strategies, and a leak-proof sales funnel, it’s time to focus on the one thing that can make or break your audience’s impression of your...
Moosend Email Marketing Software Review: Features, Price, and Support
Moosend is a modern and simple email marketing tool. It’s well-suited for agencies, SaaS companies, and small businesses. This email marketing service works for marketing automation, lead generation, audience...
11 Best Free SMTP Servers in 2024: Send Emails on a Budget
In this article, we’ll discuss the best free SMTP servers. With so many options out there, it can be tough to know where to start. We’ll go over the features and benefits of each free SMTP server so you can...