You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew DunnHow to make your personal emails work like a marketing channel
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service...
Nick Hladush5 very interesting content types for interactive emails, you might not know.
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s...
Lesley VosPut Some Action in Your Call To Action with animated GIFs
There are so many elements of creating a good email. A good domain and sender reputation enable you to get through the sea of spam. Good subject lines get your subscribers to nibble. However, it is the call to action...
Shmuel HerschbergCart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel OgonowskiThe Master Guide to Email Marketing for Bloggers
Here’s something you won’t hear too often online: For a blogger, a solid email list is more important than your blog traffic. Yup, that’s right. Email subscribers = value for bloggers. Blogging and email marketing go...
Rukham KhanHow to Convert Customers with the AARRR Funnel and Email Marketing
If there is one goal that unites all business, it is the need to generate sales and retain customers.But in reality, not every business is achieving this goal. Some customers get lost in the process. The AARRR framework...
Daniel NdukwuThe Secret to Onboarding Emails That Successfully Get And Keep New Customers
Getting users to sign up for your free trials is much easier than getting them to part with their cash and dive into a paid version. If you’re finding that it’s a walk in the park attracting the right users for your...
Scott Miraglia6 Insider Tips to improve Your Email Marketing Campaigns
Everyone is somewhat familiar with their inbox being full of mindless emails that ultimately end up being skim read and deleted – but imagine the difference it would make if companies mastered their email marketing...
Michael LeanderInfographic: Emerging Email Marketing Trends to Survive 2019 and Beyond
Despite social media seeming to be the most prominent player in today’s digital marketing landscape, it is the email that has been found to bring in more ROI at 3,800%. A factor to this success is its vast number...
Jess Andriani7 Steps to Growing Your Email List with Quizzes
What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients...
Kamy AndersonGrowing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris DonaldFrom-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy ThorpeTips to Take Your Transactional Emails to the Next Level
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially...
Lana LozovaEmail Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
Michael ZipurskyQuick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha KakkarPsychological hacks for a better email marketing experience
Email marketing a very effective channel, but making your emails stand out is not an easy task. Most people consider the inbox as their personal space. Email marketers need to dedicate time and effort to understand the...
Niraj Ranjan RoutLove Lightboxes or Hate Them – These 3 engagement tactics will increase your conversions
To generate more revenue from your store without increasing your SEO, PPC, or social media marketing budgets a great tactic is to optimize your store’s conversion rate (CRO). Here are 3 of the most effective...
Rishi Shah