Thinking of investing in a chatbot? Ecommerce companies worldwide are beginning to recognize the value of chatbots for customer service. What is a chatbot? Chatbots are flexible and easy to use and offer convenient...
We love email marketing, that’s why we keep track of what makes the best emails. You can use email marketing software to stay connected with leads and nurture them, build customer trust, and ensure that they come back...
User-generated content is any content created by people who use your brand. Or who have tried to use your brand but couldn’t for some reason. Like in this example where body positivity advocate Andy Neal complains about...
Email marketing is one of the most effective digital marketing channels. But even with the best message or offer, your emails can end up discarded or remain unopened. That’s why optimizing email campaigns is key. Email...
Brand personality is the key to humanizing your company. Without a distinct personality, your company is little more than a huge vending machine churning products. Customers need something to relate to if they’re going...
Although it’s been around for over 50 years, email is still one of the most popular business communication channels. Companies use it to communicate with their clients and employees alike. Estimates say that by 2025...
Do cold emails usually turn into leads? The obvious answer is “NO!” And here’s the proof. Robert Clay, founder of Marketing Wizdom, reported that only 2% of leads convert after the initial contact. The...
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
There are many different ways to spell “ecommerce.” But Which is the right way to spell it? The answer is…it depends. Ecommerce has been around for many years, and the spelling has changed over time...
Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks...