Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing...
Category - Articles
Maja Talevska
How to make your personal emails work like a marketing channel
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service...
Nick Hladush
An Agency Guide to Efficient Client Onboarding
Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of...
Vlad Calus
Building your webstores’ brand equity through email marketing
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing...
Robin de Wit
3 innovative ways to use QR Codes in Email and Mobile Coupons
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving...
wikus_engelbrecht
Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?
You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew Dunn
5 very interesting content types for interactive emails, you might not know.
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s...
Lesley Vos
From-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy Thorpe
Put Some Action in Your Call To Action with animated GIFs
There are so many elements of creating a good email. A good domain and sender reputation enable you to get through the sea of spam. Good subject lines get your subscribers to nibble. However, it is the call to action...
Shmuel Herschberg
Cart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel Ogonowski