User-generated content is any content created by people who use your brand. Or who have tried to use your brand but couldn’t for some reason. Like in this example where body positivity advocate Andy Neal complains about...
Category - Articles
David Morneau
7 Practical Tips for Optimizing Email Campaigns in 2023
Email marketing is one of the most effective digital marketing channels. But even with the best message or offer, your emails can end up discarded or remain unopened. That’s why optimizing email campaigns is key. Email...
Gaurav Sharma
The Ultimate Guide to Brand Personality (and why it matters)
Brand personality is the key to humanizing your company. Without a distinct personality, your company is little more than a huge vending machine churning products. Customers need something to relate to if they’re going...
Mor Mester
What is Email Archiving, why you need it + email archiving tools
Although it’s been around for over 50 years, email is still one of the most popular business communication channels. Companies use it to communicate with their clients and employees alike. Estimates say that by 2025...
Alex Morgan
11 Essential CRM Features your CRM Platform Must Have
A Customer Relationship Management tool or CRM software provides customer data to your marketing, sales, and service teams. With this data, marketing teams can create better campaigns to attract the right leads...
7 Tips for Following Up on Email Pitches to Increase Sales
Do cold emails usually turn into leads? The obvious answer is “NO!” And here’s the proof. Robert Clay, founder of Marketing Wizdom, reported that only 2% of leads convert after the initial contact. The...
Piyush Shah
Cart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel Ogonowski
How to spell Ecommerce? Or is it e-commerce? The right way to spell it today.
There are many different ways to spell “ecommerce.” But Which is the right way to spell it? The answer is…it depends. Ecommerce has been around for many years, and the spelling has changed over time...
Rukham Khan
6 Essential Email Security Tips For Marketers
Email is a great marketing channel for any business. It remains one of the most effective ways to reach customers. But email is also widely used by hackers to spread malware, phishing emails, or coordinate other attacks...
Guestpost
What is a Design System? + Examples, How to & Email Design System
To better adapt to the new work style based on decentralized teams, many companies are finally investing resources into digitizing and standardizing their processes. This has resulted, among other things, in an...
Roland Pokornyik