Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing...
Category - Articles
Robin de Wit
3 innovative ways to use QR Codes in Email and Mobile Coupons
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving...
wikus_engelbrecht
Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?
You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew Dunn
5 very interesting content types for interactive emails, you might not know.
2020’s at the door, and everyone’s in search of new trends and strategies to grow their business even more in the new year. We all are email marketers here, so what we need is some new and — what’s...
Lesley Vos
From-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy Thorpe
Put Some Action in Your Call To Action with animated GIFs
There are so many elements of creating a good email. A good domain and sender reputation enable you to get through the sea of spam. Good subject lines get your subscribers to nibble. However, it is the call to action...
Shmuel Herschberg
Cart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions
Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned...
Pawel Ogonowski
11 Article Promotions That Helped Me Get 97 Backlinks and 598 Shares
Producing quality content for a blog is only half of the battle. The other half - and often the more difficult half - comes with promotion. I would like to think that I’ve come up with a few tried and true methods that...
Andrew Wise
The 3 Drip Marketing Automation features that will make every product seller smile
If you are selling products on your website and are looking to increase sales, marketing automation is an obvious power-choice. Drip is my weapon of choice when it comes to marketing automation. Here, I'll show you 3...
Zoran Orak
The Secret to Onboarding Emails That Successfully Get And Keep New Customers
Getting users to sign up for your free trials is much easier than getting them to part with their cash and dive into a paid version. If you’re finding that it’s a walk in the park attracting the right users for your...
Scott Miraglia