I recently saw a post on LinkedIn suggesting “Send-Time Optimization is Dead, Long Live View-Time Optimization”. They’re wrong. VTO is a bad idea. Why optimize email send time? In the “Right...
Category - Articles
James Lamb
What is Mailchimp and why do you need it?
Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage...
Adela Belin
Golden guidelines for Holiday season email marketing
What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!! With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and...
Himanshu Garia
Ready for Black Friday? 5 Tips for your Black Friday Email Marketing Strategy
The holiday season is fast approaching and the latest retail craze is just around the corner; Black Friday This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan...
Jenna Tiffany
5 ways to use the power of icons in email marketing
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Andrew Burmistrov
Cannabis Email Marketing: 5 Must-Have Email Campaigns + Examples
Email marketing for Cannabis, it is one of the most overlooked marketing channels in this industry. There is a big opportunity for cannabis brands to take advantage of a competitive and high ROI channel that is email...
Mike Colagrossi
Why you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey Robinson
How to Build a Professional & Skills-rich Digital Marketing Resume
Digital marketing is one of the most powerful business tools of our time. There is a huge demand for virtual marketers who can develop, execute, and manage marketing campaigns. But there is also a severe...
Dimitar Karamarinov
7 Creative Link Building Tactics You Won’t See Anywhere Else (with examples)
Are you tired of using common link building techniques and looking for untapped tactics that scale? This is the one-stop-destination you need. Link building is an age-old SEO technique that is constantly evolving...
Sahil Kakkar
7 best landing pages design types and examples
Landing pages are crucial for your marketing strategy to work. Whether you have an ecommerce store, SaaS company, B2B or B2C, having high-converting landing pages pays off. In this article we’ll look at each type...
Kevin George