Getting users to sign up for your free trials is much easier than getting them to part with their cash and dive into a paid version. If you’re finding that it’s a walk in the park attracting the right users for your...
Category - Articles
Scott Miraglia
6 Insider Tips to improve Your Email Marketing Campaigns
Everyone is somewhat familiar with their inbox being full of mindless emails that ultimately end up being skim read and deleted – but imagine the difference it would make if companies mastered their email marketing...
Michael Leander
Infographic: Emerging Email Marketing Trends to Survive 2019 and Beyond
Despite social media seeming to be the most prominent player in today’s digital marketing landscape, it is the email that has been found to bring in more ROI at 3,800%. A factor to this success is its vast number...
Jess Andriani
7 Steps to Growing Your Email List with Quizzes
What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients...
Kamy Anderson
Growing your ecommerce business with email marketing
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects.
Chris Donald
From-Address Dos and Don’ts for your email newsletter
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite...
Andy Thorpe
Tips to Take Your Transactional Emails to the Next Level
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially...
Lana Lozova
Email Marketing Tests to Grow Your Business and Blog
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is attracting...
Michael Zipursky
Quick Guide To Experimenting With Visual Content In Emails
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Deepasha Kakkar
Psychological hacks for a better email marketing experience
Email marketing a very effective channel, but making your emails stand out is not an easy task. Most people consider the inbox as their personal space. Email marketers need to dedicate time and effort to understand the...
Niraj Ranjan Rout