The cannabis industry is definitely unique. And if you want to be more successful, you need to have your own cannabis marketing plan. That is the way to drive traffic to your website and point of sale, increase your...
Category - Articles
Emily Watson
How AMP Emails are setting new records for email conversions (+cases and examples)
AMP for email is on many email marketers minds. So what’s all the hype about? Can it increase your email conversions? How’s it different from static emails? I’m sure you have a lot of questions about AMP emails. Let’s...
Aquibur Rahman
Why View-Time Optimization (VTO) is a bad idea
I recently saw a post on LinkedIn suggesting “Send-Time Optimization is Dead, Long Live View-Time Optimization”. They’re wrong. VTO is a bad idea. Why optimize email send time? In the “Right...
James Lamb
What is Mailchimp and why do you need it?
Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage...
Adela Belin
Crazy Effective Email Tools for Sales Pros
Finally; Sales tools are starting to get the well-deserved love from developers! The new breed of sales tools empowered by tech is speeding up the research and outreach processes and empowering sales professionals to...
Jakob Marovt
Golden guidelines for Holiday season email marketing
What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!! With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and...
Himanshu Garia
Cannabis Email Marketing: 5 Must-Have Email Campaigns + Examples
Email marketing for Cannabis, it is one of the most overlooked marketing channels in this industry. There is a big opportunity for cannabis brands to take advantage of a competitive and high ROI channel that is email...
Mike Colagrossi
Why you should invest in email marketing
Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why...
Audrey Robinson
How to Build a Professional & Skills-rich Digital Marketing Resume
Digital marketing is one of the most powerful business tools of our time. There is a huge demand for virtual marketers who can develop, execute, and manage marketing campaigns. But there is also a severe...
Dimitar Karamarinov
7 Creative Link Building Tactics You Won’t See Anywhere Else (with examples)
Are you tired of using common link building techniques and looking for untapped tactics that scale? This is the one-stop-destination you need. Link building is an age-old SEO technique that is constantly evolving...
Sahil Kakkar