Email marketing articles: Use ASSESSMENT, Master the headline and Email More

We went through the jungle of email marketing articles and found these hidden treasures. Enjoy!

• What is responsive email? And why you should consider using it. | e-Dialog

  What is responsive email design and why you should use it? By implementing best practices on responsive design they managed to increase Open rates from 20% to 28% and unique clicks from 1,000 to over 6,000.

• Email Marketing Strategy Assessment | Power Retail

  Jake Hird came up with the ASSESSMENT aproach as a part of the eConsultancy email best practice health check. A pretty good acronym to sharpen email planning and execution.

• Master the Email Headline | Email Critic

  It’s time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages.

• Gmail and ProFlowers: Did They Make Up In Time For Mother’s Day? – eData Source

  Customized subject lines and offers by emaildomain (eg Gmail, Hotmail, Yahoo!) for better response? Pro-flowers worked on their deliverability and targetted per specific domain.

• The mobile email revolution: Are you ready for it? | Striata

  Best practice in email communication in the age of the PC and laptop encouraged marketers to design emails in a certain way that optimised readership and conversions. With the increasing popularity of the mobile device for email management, the new motto is – keep it simple.

• Strengths and Weaknesses of Email Marketing Agencies

  Agencies approach services from a fundamentally different perspective to ESPs. Derek Harding takes on the question of using an Agency to provide your services work. What are their strengths and weaknesses?