Jordie van RijnThe e-mail marketing reading list this week. I looked near and far and across the internet and back again. An interesting article about Lifecycle email, how secure documents and email are a great, but underutilized combination, and more. Enjoy.
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Lifecycle Email Marketing vs Traditional Email Marketing | StrongMail
Lifecycle email marketing outperforms traditional email marketing according to a new survey by Strongmail. They share some nice stats about just howmuch.
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17 things to know about sending email with secure documents | Email Vendor Selection
Many of the clear advantages of email marketing are not being utilised when it comes to communicating with customers on confidential matters – such as sending them a statement or insurance contract document. Mia Papanicolaou brings you up to speed.
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A Copywriter’s Tips: How To Write Lean Email Copy | MediaPost
Be provocative and direct, write for skimmers and edit out transitions and repetitions. Writing for email is both a science and an art. Your challenge is to understand the channel intimately, and deliver copy that brings results.
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Top Online Retailers Still Miss Key Email Opportunities | MediaPost
A study found that fewer marketers offer new subscribers options to customize their email programs or to avoid unsubscribing later on. Opportunities missed by the top 500 online retailers.
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Online Lead Strategy for the Insurance Industry | Masstransmit
Selecting the right online avenues you can initiate new relationships, nurture those relationships, build trust and grow relationships into pre-qualified leads for your sales team.
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