The e-mail marketing reading list this week. I looked near and far and across the internet and back again. An interesting article about Lifecycle email, how secure documents and email are a great, but underutilized combination, and more. Enjoy.
Lifecycle Email Marketing vs Traditional Email Marketing | StrongMail
Lifecycle email marketing outperforms traditional email marketing according to a new survey by Strongmail. They share some nice stats about just howmuch.
17 things to know about sending email with secure documents | Email Vendor Selection
Many of the clear advantages of email marketing are not being utilised when it comes to communicating with customers on confidential matters – such as sending them a statement or insurance contract document. Mia Papanicolaou brings you up to speed.
A Copywriter’s Tips: How To Write Lean Email Copy | MediaPost
Be provocative and direct, write for skimmers and edit out transitions and repetitions. Writing for email is both a science and an art. Your challenge is to understand the channel intimately, and deliver copy that brings results.
Top Online Retailers Still Miss Key Email Opportunities | MediaPost
A study found that fewer marketers offer new subscribers options to customize their email programs or to avoid unsubscribing later on. Opportunities missed by the top 500 online retailers.
Online Lead Strategy for the Insurance Industry | Masstransmit
Selecting the right online avenues you can initiate new relationships, nurture those relationships, build trust and grow relationships into pre-qualified leads for your sales team.