Jordie van RijnThis weeks e-mail marketing reading list. Filled with a lot of things you wouldn’t expect to see in email: Black Friday in the middle of the year? Using CSS in email? Emotion? And how to go around and Amaze with your welcome emails? Enjoy.
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Emotional Email Design and Copywriting: The Secret to Driving Engagement and Sales
Scott Hardigree explores how emotions can cultivate engagement and purchases using the wheel of emotions.
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5 Ways to Amaze with a Welcome Email | GetResponse
A welcome email is the most important email you will ever send. Probably the email with the highest open, click and conversion rates too. But ho to make an amazing welcome email?
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Knows Just Enough To Be Dangerous | MineThatData
After we spend a few months reading what the pundits have to say, we feel like we’re full of knowledge. And why not? It’s exactly at that point that we “know just enough to be dangerous”. Kevin Hillstrom explains why we should always keep learning.
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Email Strategies That Get Attention | MediaPost
The premise of great email is daunting: Give your subscribers what they want. Here are some recent programs that have grabbed the attention of the internal brain trust of Kara Trivunovic.
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Two ways to use CSS in email (yes, that’s right, email) | Econsultancy
CSS is generally viewed as bad for email, and on the whole it needs to be used carefully. However if you are smart with it you can get some great results.
Guestpost
