A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Retail brands have been creatively responding through email marketing, here are 9 of the most inspirational email marketing examples that impressed us. Many a marketing soothsayer has waxed lyrical about the need for...
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her...
At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
How do you design a newsletter that can help you build long-term relationships with your subscriber base? Let’s have a look at the top 5 breakthrough newsletter design trends that will rule 2016.
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email...
An otherwise perfectly good email campaign can be ruined by some very insidious little problems that can manifest themselves if you’re not careful in how you manage all the little details of email, landing page and...
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device...