Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
Category - Email Design
Jordie van Rijn
Create interest through interactive email
Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email...
Cyrill Gross
King Content Has Been Overthrown. All Hail King Design!
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her...
Scott Hardigree
The killers of Good Email Design
An otherwise perfectly good email campaign can be ruined by some very insidious little problems that can manifest themselves if you’re not careful in how you manage all the little details of email, landing page and...
Guestpost
Responsive Design for Mobile Email: Ooh! Shiny!
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device...
Samantha Iodice