At a time when the human attention span is next to non-existent, visual content has come as a boon for marketers to attract and engage their audiences. If you are not already using visual content in your email...
Category - Email Design
Deepasha Kakkar
5 ways to use the power of icons in email marketing
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Andrew Burmistrov
120 rules for doing email marketing by the book
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we...
Jordie van Rijn
Create interest through interactive email
Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email...
Cyrill Gross
Top 5 Breakthrough Email Newsletter Design Trends
How do you design a newsletter that can help you build long-term relationships with your subscriber base? Let’s have a look at the top 5 breakthrough newsletter design trends that will rule 2016.
Kevin George
King Content Has Been Overthrown. All Hail King Design!
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her...
Scott Hardigree
The killers of Good Email Design
An otherwise perfectly good email campaign can be ruined by some very insidious little problems that can manifest themselves if you’re not careful in how you manage all the little details of email, landing page and...
Guestpost
Responsive Design for Mobile Email: Ooh! Shiny!
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device...
Samantha Iodice