The emails we open and act on come in two categories: Either we already know the brand – Or they’re in the process of building a relationship with us.It will come as no surprise that consumers prefer to use...
Category - Email Design
Guestpost
What is a Design System? + Examples, How to & Email Design System
To better adapt to the new work style based on decentralized teams, many companies are finally investing resources into digitizing and standardizing their processes. This has resulted, among other things, in an...
Roland Pokornyik
8 Inspiring Interactive Email Examples to Copy
Email marketing has become more and more engaging over the years. In the very beginning, emails were plain text only. As simple as black text on a white background, with no real design to speak of. Then we got HTML...
Aquibur Rahman
Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing?
You might accept the oft-used statement that people process visuals 60,000x faster than words. While it’s frequently stated as a fact, it is actually just an old, unattributed Internet meme with no basis in science...
Matthew Dunn
How to pick the right email template for your business
Are you starting out with email marketing or rather revamping your strategy? Choosing the right email templates is a big deal, it directly influences your email marketing results and effectiveness So how to pick the...
Kevin George
5 Retail Email Campaign Ideas to Boost Sales and Customer Engagement
If you’re in retail, email marketing campaigns need to be part of your overall marketing strategy. Here are five retail email marketing ideas you absolutely need in your email marketing plan. They work for luxury...
Ray Ko
How to create an Email Master Template step-by-step
You might be looking to make a Email Market Template for your email marketing. In this post I’ll show you the approach reviewing and re-creating a specific master template. I’ll take you through the process and the...
Kristian Robinson
How AMP Emails are setting new records for email conversions (+cases and examples)
AMP for email is on many email marketers minds. So what’s all the hype about? Can it increase your email conversions? How’s it different from static emails? I’m sure you have a lot of questions about AMP emails. Let’s...
How to code an email newsletter (with Jason Rodriguez)
Ever wanted to code your own emails? Or maybe you are already a mature email builder? See the master at work as Jason R puts together an email in real-time and live codes it.
Jordie van Rijn
5 ways to use the power of icons in email marketing
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action. In this article...
Andrew Burmistrov