If you are selling products on your website and are looking to increase sales, marketing automation is an obvious power-choice.

Drip is my weapon of choice when it comes to marketing automation. Here, I’ll show you 3 powerful features within Drip that you don’t want to miss out on.

Create automation sequences easily with the visual workflow builder

marketing automation drip visual workflow

A visual workflow builder gives you such an easy way to construct your automation sequences and customer journey. Everything in there is pretty straightforward.

You can see exactly what kind of path your subscribers will go through and what emails you’re going to send them. It’s like a mind map, but for your sales funnel.

This is Drip’s main selling point. I couldn’t image Drip being Drip without the visual builder.

When you plan for automation, you need to think through around all the possible scenarios that may happen during the customer journey. Otherwise, what’s the point of having automation if it’s not covering all the bases?

Our brains like visual, that’s how they work most efficiently.

When you are able to see the campaign flow, it makes planning for automation and implementing the strategy that much easier. And you’ll be sure no subscriber gets left out or is sent the wrong email (ever received an email with a coupon code, only to find out coupon has expired? Awkward!).

Beef up your automation and go hard on personalization with liquid language support

When I started to get into liquid, it was new and unfamiliar. But the more I use it, the more I love it! Because it opens up so many possibilities and you can really feel the freedom and flexibility you get with it.

To give you an idea of what liquid actually is, it’s an open-source template language developed by Shopify (and you probably know about Shopify).

drip automation liquid language personalisation

Liquid makes dynamic content in your emails bloom..

But let me stop you right there. Liquid is not used only for displaying dynamic content in your emails.

That would be just a part of what you can do with liquid inside Drip. It goes beyond email content.

To give you few examples, you can use it for:

  • branching decisions inside workflows
  • adding more data in automation rules
  • set up custom fields for your subscribers (and many unique lead scoring options)
  • doing countdowns and more…

Put it simple, liquid provides you with the flexibility to customize your automation. In almost any way you can imagine.

Sure, if you are not familiar with code and programming in general, it may seem complicated and hard when you first explore liquid. But trust me on this, once you get into it, you’ll find it’s not that hard as you thought it would be.

Also, there are loads of references online to see all the available options and learn how it work. Or if you just want the easy route, you can get help from a professional.

But it’s important, for you as a store owner, to know that if you are using Drip, you have all these options to make your automation very sophisticated. Be sure to use it!

Send timely emails for every action your subscribers take on your website

Ready to be blown away? Because this little thing is amazing!

When you add a Javascript code snippet to your website, everything comes to life.

site-event-triggered-events

How about tracking exactly which pages your subscribers (and anonymous visitors) visit and what they do on them?

Now you’re thinking, OK, that’s basic analytics, so what?

It goes beyond just seeing those stats. You get that data directly in your Drip, next to each individual subscriber profile. And now, it opens up options to go deep into automating and personalizing communication with your subscribers.

If you’re not sure what that means, let me give you an example.

Imagine a scenario where your subscriber visits a specific product category page, but decides not to buy and closes the page.

Now let’s say the subscriber returns back to the same page again (and a few more times after that). It’s obvious now that he’s interested in that product. And you get every visit recorded in your Drip by the way.

So now, based on those stats we can clearly tell he is interested. But something seems to hold him back to get over the fence. What we can do now is send him a specific email offer, just for him and make him take that last step.

Cool, right? But it doesn’t stop there.

Because you have all this data available, you can set up an automation to add them to your custom Facebook audience. And then you follow them with the same offer on your FB ads (where people usually spend a lot of their free time on).

How’s that for increasing conversions the smart way? And it happens on autopilot.

You already know that, if you want to make sales, you need to be top-of-mind with your customers.

Always present with your marketing, that’s how you get the edge. Because these days, with so many distractions everywhere, you can’t expect the only thing they’ll be thinking about is you.

Sending the right message at the right time, that’s how you get ahead with emails!

To sum everything up…

If you own an online store (and are using or plan to use Drip), you should take advantage of these features now.

Visual builder makes it easy to plan out your email sequences and behavior based messaging.

You can personalize those emails and perform more complex email automation tasks. All thanks to the powerful liquid language support. This is a real time saver and takes so much weight of your manual emailing and campaign management.

Last, the site code snippet brings in behavior based messaging to life. But goes even further than that as you can automatically rate the quality of your subscribers. And then, based of their engagement, send them perfectly timed emails that close more sales.

Want to try out Drip and completely automate your email marketing? You can sign up here. There is a free plan with all the options unlocked, so there is 0 risk to try it out.

If you want to know more about Drip and everything you can do with it before you try, check out my detailed Drip review here.

How much of email automation are you using in your store right now?

Zoran Orak

Zoran Orak

Author

Zoran is an email marketing consultant, with a geeky background of email development, specializing in funnels and automation. He believes that when you truly understand your market, everything else is easy. Read more about sending better emails on his blog zoranorak.com