Video marketing is becoming a more and more significant part of digital marketing strategies over recent years. Branded video content turns out to be a powerful tool for business promotion. The reason is – the popularity of video content among users. A study by Cisco predicted the growth of video traffic to 82% of all traffic by 2021.
As for more recent studies, Wyzowl states that more than 80% of marketers already use videos in their strategies. And more than 90% of them say videos are a vital part of their marketing strategies. Without it, you will hardly have sales. The same study shows that consumers prefer watching videos to reading articles. More than 80% of people say videos convinced them to purchase from a brand.
These are the main reasons to start using branded videos in your marketing campaigns. Here’s a list of advantages of video marketing content:
- attract new customers,
- keep in touch with existing ones,
- boost your sales,
- gain the trust of your audience,
- Increase brand awareness and more.
In this article, we have collected the best examples of branded videos you can use in your video marketing strategy. And the most efficient tips on creating these videos. Let’s start!
What Kinds of Branded Videos to Use?
The best way is to create a video content plan that combines various types of videos. This approach helps you catch and hold the attention of your audience. And keeping people interested is the key to increasing the loyalty of your existing customers and attracting new ones. But what videos to combine in the content plan? Here are several examples of branded videos for inspiration.
1. Explainer Videos
Explainer videos are perfect if you need to introduce your product to people. Explain what you do exactly and why the solution you offer is unique. Talk about the difference between other brands and you and give some reasons why you’re better than other variants. Display your values in an explainer video so that people see a concept behind your business. A vision that’s greater than just selling something to someone.
A prime example of an explainer video is a clip about Pinterest that shows what values people get from using this service.
2. Product Demos and Teasers
Demos and teasers are videos that show a new product or a new version of a product. These are not detailed reviews. Demos are brief overviews that should illustrate new key features and tell why this product is better than the previous one. It’s a great idea to show the main functionality without details. Focus on what value the customer gets by using your product.
Even marketers working in crowdfunding say that creating a crowdfunding video for a product is the most essential part of crowdfunding marketing. A video by SurveyMonkey is a great example of a teaser. It introduces crucial features of the service and highlights the value of the product for potential customers.
3. Informative Videos
The category of informative videos is probably the widest one among all we have listed. Here, you can show and prove your expertise so that people see you’re a professional in your field. It’s a good idea to create reviews on news, share news in your field, or invite experts for an interview. The point is to show your audience that you’re a good specialist, and they can trust you.
Another idea for an informative video is creating top lists and selections of some products related to your sphere. This video by NVIDIA GeForce is a good example of valuable, informative content in the format of the top list.
4. Case Studies
A case study is similar to a testimonial. But, it’s a more detailed glance at a specific customer’s problem your product has helped to solve. It’s a good idea to produce some case studies in collaboration with your customers. Ask for permission to share data showing the difference between “before” and “after” using your products.
The video by Hyatt is a great example of a case study. The customer’s representative described the issue they had and how they solved it with some Google services.
5. Entertaining Videos
Entertaining content is vital for any content plan as it lets people relax and have fun. Such videos increase your audience engagement, and this makes users return to you repeatedly. Create brand videos that are nothing but fun or implement entertaining elements in other videos. The key to success is to feel when it’s enough. It would be best to balance serious clips with funny ones. Entertaining videos have the highest chance of going viral.
A good example of making an advertisement fun relaxing content is this video that joins some advertising videos by Snickers. Such videos are suitable for TV, your Youtube channel, or your website.
6. Brand Story Videos
People like stories. This fact helps you craft better content for your audience and interact with it more efficiently. Videos that tell the story of your brand make the company more interesting for potential customers. Also, such content helps people feel closer to you and think about your company as a friend, not just a seller of something.
This video by Coca-Cola shows the evolution of the brand and tells its story. In addition, it helps people learn more about the company and some interesting facts about its development.
7. Company Culture Videos
In company culture videos, talk about your brand values and illustrate them with photos and videos from the company’s daily life. Don’t promote your product in company culture videos. Instead, show people that you have strong positions on some socially important questions. That your values are something more than just income. Company culture videos work really well in travel and hospitality email marketing. They show watchers what kind of treatment they can expect during their visit.
An excellent example of a company culture video is this clip by Dell. Employees of the brand talk about their values, positions, and inner processes. This video helps people better understand the brand personality. And Dell increases its brand awareness.
8. Behind-the-Scenes Videos
Behind-the-scenes are also valuable as they help your audience know you better. They are “not so official” company culture videos. These show not the professional part of your brand’s personality but the human factor. Talk about failures. Show funny moments of your daily routine. Or share inspiring stories that are not connected to your professional field.
In this video by Zappos, we can see the story of an employee who defeated cancer. This story shows people that this company is not faceless. It consists of other people with their individual lives.
9. Video Testimonials
Testimonials by customers are vital for any business. They help you gain the trust of your potential customers and attract a new audience. Don’t expect your testimonial to be a viral video. And it’s not intended to be. Testimonials show that you’re a reliable professional who has already proved your expertise. And this type of content works perfectly in the video format as people prefer videos to text.
Video testimonials can be very different. So this video by PayPal is not a standard. But, it’s a good example: it’s an informative yet short video, which makes it interesting and helpful for viewers. For example, pharma companies share healthcare professionals’ testimonial videos on digital HCP engagement platforms to boost their brand awareness.
10. Video Tutorials
Tutorials vary widely. Teach your viewers to use your product in unusual ways. Share some life hacks in your field that are not directly connected with your products. Or just create detailed video instructions for some of your products. Each of these educational videos can be helpful for your audience and let people know that you care about your customers.
Video tutorial by Ahrefs is an excellent example of an educational video by a brand. It’s not an advertisement; it’s a piece of content that is just useful for viewers and helps them. Educational videos increase brand awareness. And position your product as the solution to watchers’ problems.
Top Tips on Creating Branded Video Content
Creating a content plan is only halfway there. Then, you need to bring this plan to life. We have prepared these tips for you to do it faster and easier. They help you avoid some common mistakes and make your content outstanding.
1. Write a Script
The first step is to write a script. It’s necessary as a good script helps you make a video informative yet concise. If you write down all you’re going to say and do minute by minute, you make sure that you don’t miss anything. At the same time, with a script, you avoid unnecessary pauses and extra information your viewers don’t need.
2. Focus on the Quality
The competition in producing videos is really high today. So, it’s vital to focus on all aspects of video creation to make content that attracts your target audience’s attention. To create branded viral videos, you should think both about the idea and the technical side. Consider using a good camera, microphone, and lights to make your videos look professional. Remember that people like nice images, and they’re more likely to close a video of poor quality.
3. Mind the Location
The location already helps you tell your story. If you’re shooting a brand story video, manufacturers work perfectly. However, if you’re creating a case study video or behind-the-scenes, offices would suit you better. Choose the location that would look natural in your story. It should be helpful but should not draw viewers’ attention from the story.
4. Make Use of Post-Production
Don’t neglect post-production as it’s also about your videos’ quality. To become the best branded content, videos should look smooth and professional. Video editing software is essential for reaching this effect. Depending on your preferences, you can choose a desktop program or an online video editor. Note that desktop software is usually more powerful. While online services are easy to use and don’t require downloading and installation.
5. Remember Your Brand Elements
Last but not least, use your branding elements in your videos. Add your logo, choose the color palette of your corporate colors, use branded graphics, and write text in your brand’s tone of voice. These elements are necessary to make videos work for your branding strategy. Visuals and tone of voice help people remember your content and identify it among other branded videos.
Video branding might seem complicated at first glance. You need to consider many factors to make the best branded content. Videos should be both helpful and attractive. And using various types of content is also vital.
But, all these tasks are not as difficult as they may seem. With experience in video making, you will become more confident, and your videos will become more quality. The first steps on this path are important, so use our tips on making branded video content, be creative, and you will succeed.