Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
All posts by Jordie van Rijn
Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI. Read More
Is it worth going “retina” on your emails and increase the resolution of your email images? Will it be the double sized image to rule them all?
This infographic by Media Monks serves some quick tips on how to design retina friendly emails, keeping in mind the perfect image ratio, image file size, media queries for a responsive email design and other crucial components. Read More
Here are some of my favorite articles about email marketing from the last couple of weeks. They (almost) speak for themselves.
With virtual reality in email, the world’s ugliest email and further teasing through mobile subject lines and email content, al I can say is: Enjoy! Read More
If you keep up with email marketing blogs coming out and people writing, you can see it’s not that easy coming up with original articles and new topics.
I’d like to name this weeks reading list “Email marketing articles that share something new” Enjoy. Read More