Question 1

What is the difference between double and single opt-in?

Accepted Answer

Double opt-in is a two-way email confirmation process. It requires the customers to confirm their sign-up by clicking on a link sent to their email address after filling out a form. On the other hand, a single opt-in requires a business to just get your email address with the signup to add you to their email list.

Question 2

Is double opt-in worth it?

Accepted Answer

If generating high-quality leads is your goal, a double opt-in is worth your time, money, and efforts. It can also work great for your business if you want to improve your email deliverability rate and keep your sender reputation and credibility at a high level.

Question 3

What does single opt-in mean?

Accepted Answer

A single opt-in is a one-way subscription process where the customers become a part of a business's email list as soon as they submit their email address in the sign-up form of the business.

Author - Adela Belin

What is Mailchimp and why do you need it?

Industry news

Author - Adela Belin

Single Opt-In vs Double Opt-In: What Should You Consider

What is Mailchimp and why do you need it?

Industry news