7 surefire ways to get a mobile email fail

Ever wonder why your email marketing campaigns fail to be mobile worthy? More and more businesses are trying to optimize their emails for mobile but not many are actually doing it well.

This infographic 7 distinct reasons why mobile email campaigns fail by Reachmail shows them all. This is a very timely advice since their own statistics also show that over 50% of emails are now opened on a mobile device.

You are sure your email marketing campaign will fail when…

Forget about scale. Avoid emails with text heavy images. 70% of users immediately delete an email if it doesn’t display properly on their mobile device. Be sure and optimize for the standard smartphone width of 360-480 pixels.

Your site is not optimized for mobile and your company lacks an integrated mobile email strategy. Email optimization for mobile is a key component to any mobile optimization strategy, but if your site is not properly optimized for mobile, your email conversions won’t be of much help.

75% of mobile users in the U.S. alone use their phones for sending and receiving emails. 40.1% of all email marketing campaigns are opened with mobile devices. 4 in 5 users will quickly move on to another website if they website is not mobile friendly. You only get one shot to engage your customer, so you want to build a coordinated email optimization strategy while also making sure the content you’re linking to is optimized for mobile as well.

Your Call-To-Action is hidden or hard to find. Be sure and place your Call-To-Action where customers don’t have to scroll too far to find it. 61% of users will quickly leave a mobile site if they don’t see what their looking for immediately.

You pay no attention to when your emails are sent. 23.6% of all emails are opened within 1 hour of sending. You lose conversions if you send your emails and times, when people are not likely to be on their phone. You want to be sure to target times when mobile engagement is highest. Try sending out you emails during lunch or directly after work as these seem to be the highest times of mobile engagement.

You are procrastinating to create an integrated channel strategy
There is no “one channel to rules them all”. In a cross-channel or even omni-channel startegy, we are aware of all the touchpoints and devices your customer and prospects are using. While they have their phone in their hand – promote engagement on other channels. Use email and push messages combined as a  mobile automation tag team to boost re-engagement your mobile app. If you (want to) have a precence on social, drive your subscribers back to your platform of choice.

You are only focusing on one mobile device. This is a major way that conversions are lost. Try and follow these tips to ensure optimization for every device. Keep your subject lines short and sweet, this way nothing is cut off. Double check text only versions for readability. Optimize readability for every width. Remove Flash, JavaScript and pop-ups from landing pages and emails.

Purchasing is overly difficult and complex. 7 in 10 users are more likely to buy from a mobile-friendly site. However too many clicks, too much typing or poorly optimized product browsing can all turn away users from purchasing from your site. Design purchasing tools with small-screen ease-of-use in mind. Also link directly to featured products from your emails. Don’t make users have to search for the product on your site, make the entire process as easy as possible for the consumer.

Here is the full infographic and stats courtesy of Reachmail.