Kamy AndersonWhat is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.
Email marketing is a crucial piece of online marketing and can have a huge ROI. You may have tons of followers on social media, but are you effectively driving them to your email list? If not, you may be losing a lot of opportunities for growth.
Growing your email list with quizzes
Building and growing your email list is one of the most important steps you need to take for growing your business. Email marketing gives you a key to your target audience’s hearts, as you can stay connected to them and provide them with content and offers that give them real value.
Email list building is a slow race, but the finish line is more than worth the time. The best way to get to the finish line first? Use quizzes!
A single quiz can quickly become a lead-generation machine. It can help you learn more about your audience, generate quality leads, and boost your sales. It can also boost the awareness of your brand and drive more customers to your door.
Here’s what you need to do to create and distribute a winning quiz for enhancing your email list.
1. Research Your Target Audience beforehand
You need to learn more about your target audience to know what topic to choose for your quiz. You need to know what resonates with them so that you can instantly grab their attention and compel them to take your quiz.
This might something of a chicken and egg situation. In email marketing for your blog, you need to know the topics your audience is interested in. But to attract the audience in the first place, you already need to have the content.
Surveys and polls on your website and social media are some of the best ways to get to know your audience better. You can also research Quora articles, Facebook groups, and online forums to learn more about your audience’s pain points. Some list will have a B2B / B2C audience at the same time, or will be bound to legal regulations like the case with CBD and Cannabis email, gambiling, have age restrictions, etc – learning about your audience is no longer optional!
2. Craft Quiz Results Worth Sharing
Once you’ve decided on the topic, start crafting the results of your quiz. Working your way backward will help you create the right questions later, and make a quiz that is worth sharing.
Create the results based on your audience’s personalities. Think about their challenges, and write content that is relevant to them and that will truly strike a chord.
Most importantly, make the results interesting and positive, because you want people to share them and get you more leads that you can convert.
3. Create Quiz Questions Based on the Results
Create questions that you can easily link back to the quiz results you’ve created. Make sure they’re personal so that you can learn more about your audience. That will help you later effectively nurture and convert all the leads you generate.
The key is to follow the so-called “pub” rule: asking questions in a conversational manner as if your quiz takers were some friends that you’re hanging out within a pub.
4. Write a Compelling Quiz Title
The title might be the most important part of your quiz, because it’s what captures attention, and compels people to click through and take your quiz. You need to create an awesome first impression, so make an alluring quiz title.
Some of the most attention-grabbing quiz titles are “What Type of/Which ___ Are You?”, and the “Actually…” titles.
The former helps people learn more about themselves and, with every answered question, you learn more about them as well. It’s a personality quiz that provides you with valuable insight into your audience’s mindset and needs.
The latter transforms your quiz into a challenge that people can’t resist taking. For instance, if you’re selling football equipment, your title can be “How Much Do You Actually Know About Football?”
Another great example is the quiz “What’s Your [Email MArketing] Superpower?” This type of Quiz helps you know your strengths and provides you with a list of perfect tasks for you. Rarely anyone can resist taking this kind of quiz.
5. Create a Quiz with Quiz Building Software
If you’re not very tech-savvy, specific quiz building software is the way to go. the tools help you create a quiz in minutes. You add questions, images and videos with a few clicks. A paid quiz building tool lets you fully customize the quizzes with your logo and brand colors, embed your quizzes on your website, and translate them into multiple languages.
Quiz building software also provides reporting and analytics to see who took your quiz and when, as well as what their scores and challenges were. It also lets you create surveys and polls, and integrate it with your email and other third-party apps.
6. Promote Your Quiz
Once you have your quiz up and running, it’s time to promote it and attract your leads. You should embed it on your website, but the most important thing is to share your quiz on social media. That’s where your leads are.
For instance Facebook and Instagram are great places to promote your lead generating posts in between your normal content and interactions of course. Be sure to check the best time to post on Instagram, for maximum effect.
You can also share your quiz through your email newsletter to keep your subscribers engaged in your brand. They’ll also share the results of your quiz on social media, and help you raise brand awareness.
7. Nurture the Leads You Generate
Don’t make the mistake of immediately trying to sell to the leads you’ve just generated through your quiz. Give them the time to get to know your brand better before you ask them to spend their hard-earned money.
Start with an automated welcome email, where you can introduce your brand and let your leads know that they can find content on your blog that’s relevant to their needs.
You can also offer free resources, such as webinars and free eBooks. Anything that will give them real value and help you build trust. Building trust is the ultimate key to converting your leads into paying customers.
Key Takeaways: Growing Your Email List with Quizzes
It isn’t easy crafting the perfect quiz, but these guidelines will push you in the right direction and help you get started on the right foot.
So, start your audience research right now and begin working on relevant topics. Follow all the steps and, before you know it, you’ll have a firm grasp on how to use quizzes to boost your email list.
Rukham Khan
Yauhen Zaremba
