5 great email marketing articles to share

Here are some of my favorite articles about email marketing from the last couple of weeks. They (almost) speak for themselves.

With virtual reality in email, the world’s ugliest email and further teasing through mobile subject lines and email content, al I can say is: Enjoy!

  • Even if optimising email content is still a pipe dream for many marketers, brands can at least begin writing subject lines with mobile users in mind. Many of the same rules about subject lines apply to mobile, but here are a few tips and examples by David Moth that will hopefully aid your own efforts…

  • What began as a joke, ended up being a proof of concept: Anna Yeaman of Stylecampaign made an Oculus 3D Virtual reality email. Talk about being ahead of the curve!

  • Your subscribers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors. It is definitely possible, but…..

  • One of the biggest differentiators between an enterprise-level ESP and a smaller mid-market one is the ability to support relational databases.

    We all want to find the best Email Marketing software, that fits our lifeemail-style don’t we? Depending on the current and future needs of your email marketing program, this could be a deal breaker for you when doing an email service provider comparison. So here’s what you need to know…

  • What happens wgen you send out the World’s Worst Email? One that breaks nearly every single marketing and design best practice imaginable and mail it your subscribers? Indiemark did and Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device for shining a spotlight on why marketers should invest more resources in email design.

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Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant. He specializes in smart email marketing, event-driven campaigns and email tool selection. As a consultant, Jordie will help you get the most out of your email marketing efforts.