Everybody wants to grow their email list. And sometime all it takes to increase the effectiveness of your opt-in email list building, is to get inspired.
Here are the 21 list growth ideas and techniques to improve your current list building from a recent webinar of Dave Chaffey from SmartInsights and Jim Ducharme.
21 email list growth ideas and techniques
1. Cover all your bases
2. Register (early) during purchase
3. Give a (damned good) reason
4. Use social proof
5. Above the fold call to action
6. Review ALL your page template for signup and SEO
7. Run of the site Call to Action
8. TINA – To In You Face?
9. Less intrusive run-of-site signup
10. Use Facebook Likegates
11. Create a content marketing machine
12. Create nuclear fuel (Yes, this is a real list building technique)
13. Use AdWords if you can prove ROI
14. Use keyword or interest targetted display
15. Build your own community ?
16. Make social sign on happen
17. Keep comms integrated
18. Keep it sustained
19. Build social sharing into contact strategy
20. Make offline work tohrough drive to web and social
21. Use your analytics to refine and improve signup
Below is the slidedeck from the presentation. Take a closer look because some of the slides also include links to case studies on the smartinsights website.
What is your favorite technique? And did you figure out to build what your nuclear fuel might be?