Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the...

Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to...

Here’s something you won’t hear too often online: For a blogger, a solid email list is more important than your blog traffic. Yup, that’s right. Email subscribers = value for bloggers. Blogging and email...