120 rules for doing email marketing by the book

Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to...

Email Marketing Tests to Grow Your Business and Blog

Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry. One challenge many bloggers face, however, is...

The Master Guide to Email Marketing for Bloggers

Here’s something you won’t hear too often online: For a blogger, a solid email list is more important than your blog traffic. Yup, that’s right. Email subscribers = value for bloggers. Blogging and email...