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Animated GIFs in email: GIF me more

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Using animated GIFs in emails can quickly display brand’s personality, as well as make your email stand out in the inbox. Although it might be tempting to feature GIFs in your emails “purely to jazz them up, they can actually have numerous practical uses – especially for retailers.

Recent research by Experian showed that 52% of email marketers already use animated GIFs. So how can YOU use them? Read More