Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
mobile email - Emailaudience
Ever wonder why your email marketing campaigns fail to be mobile worthy? More and more businesses are trying to optimize their emails for mobile but not many are actually doing it well.
This infographic 7 distinct reasons why mobile email campaigns fail by Reachmail shows them all. This is a very timely advice since their own statistics also show that over 40% of emails are now opened on a mobile device. Read More
It was an encouraging year for Email Marketing. In the 2014 edition of our North American Email Marketing Trends Report we saw Email metrics improve across the board.
But email marketing results can still improve. What are the 4 major factors we see impacting email marketing this year? Read More
Let me ask you: are your marketing emails optimized for mobile? If you answered “no,” you’re definitely not alone (about 89% of emails aren’t optimized!). And this is happening while email on mobile is a hugely popular topic.
You’d be surprised to know that it may only take a few simple changes to turn your messages and newsletters into mobile-friendly email messages. Read More
Well, it happened. As predicted – at 49% of all opens, email mobile opens have reached the intersection point with desktops thanks to another 5% growth over the last quarter (not to mention a +5% growth in the quarter previous as well!).
If you haven’t yet heard of or started practicing media convergence, then now is the time.
In the hyper-connected world of digital marketing and sales, it’s easy to lose the attention of those you’re looking to punt a product to. So how can we make email less “flat” and more engaging? By adding some media convergence! Read More
Responsive Design is catching a lot of buzz lately, and for good reason – it’s super cool and adaptive within a continually expanding mobile universe. Responsive Design can make a webpage shrink or expand to the device it’s being viewed on instantly through the use of CSS3 @media queries in the HTML coding.
Lately, however, much of the buzz is about applying these media queries within email code to generate responsive emails. There’s one giant catch that many articles of late seem to smooth over…. Read More