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Explaining Behavioral Marketing Automation

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What exactly is Behavioral Marketing automation? Bryan Brown (@getvision) director of product strategy at Silverpop explains the concept of “behavioral marketing” and how you are able to automate parts of that behavioral marketing process.

Behavioral marketing automation has proven time and time again to have a big impact on marketing programs. A marketer can go from mass communication, to very individual and customer targetted messaging and email. As Bryan says: “The net impact? A relationship in which marketing assists the buyer in the learning process, strengthening engagement and ultimately leading to increased conversions.”