email testing - Emailaudience

obama-email-marketing

Unpresidented Email Marketing: Barack Obama’s Presidential Campaign

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Last year Barack Obama won the presidential elections and now he is in the White House for four more years. During his campaign, the campaign managers frequently used email marketing. This was well covered in the U.S. online media (http://blog.kissmetrics.com/email-marketing-lessons-obama/). Read on and learn how incredibly important the use of email marketing has been for winning the presidential elections.

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apple_sucks_at_their_email_marketing

Where Apple went oops on Email Marketing

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Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive.

Their email marketing messages? Not so much. It even sucks, big-time. And that is strange for a company that normally scrutinizes every detail of their products.

Here is a dutch example of an Apple email marketing message, fresh from the inbox. Read More