Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI. Read More
email testing - Emailaudience
If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.
Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.
Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry.
One challenge many bloggers face, however, is attracting and building an audience. To overcome this you need to put out great content that is unique and valuable, and do it consistently.
Last year Barack Obama won the presidential elections and now he is in the White House for four more years. During his campaign, the campaign managers frequently used email marketing. This was well covered in the U.S. online media (http://blog.kissmetrics.com/email-marketing-lessons-obama/). Read on and learn how incredibly important the use of email marketing has been for winning the presidential elections.
Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive.
Their email marketing messages? Not so much. It even sucks, big-time. And that is strange for a company that normally scrutinizes every detail of their products.
Here is a dutch example of an Apple email marketing message, fresh from the inbox. Read More