Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
email marketing best practice - Emailaudience
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines the who, where, what, and why of your email marketing activity.
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her? If so, your efforts are wasted. Read More
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing your companies “brand equity” through email marketing. Would you choose the blue or the red pill? Read More
If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.
Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.
It takes practice and thoughtfulness to improve Netiquette (email etiquette). Because email offers the least amount of personal interaction, every single aspect of the email can have an effect on how both sender and receiver perceive each other. Read More
Using animated GIFs in emails can quickly display brand’s personality, as well as make your email stand out in the inbox. Although it might be tempting to feature GIFs in your emails “purely to jazz them up, they can actually have numerous practical uses – especially for retailers.
Recent research by Experian showed that 52% of email marketers already use animated GIFs. So how can YOU use them? Read More
Video content can improve conversions and not only where you would simply expect it to be. Web site home pages, marketing campaign landing pages, product pages in ecommerce stores, … you name it. But how about video in email? Read More
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite or at least make your mail look quite strange to the recipient). There are actually quite some things to say about the From-Address So what are the DOs and Don’ts? Read More