email frequency - Emailaudience

Dela Quist and Kath Pay on Email Marketing Frequency

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Kath Pay of Plan to Engage and Dela Quist of Alchemy Worx talk about email frequency. Dela reveals his findings on how often you should send emails to your subscribers.

Email frequency

As usual his thoughts and findings are somewhat controversial and don’t follow the usual best practice of ‘sending less often is better than sending more often’, however he certainly provides food for thought with some great examples and evidence to back it up.

Nudge effect in emaileffect

He also discusses the Nudge Effect and how an email can cause a subscriber to search for a brand, to visit a shop, to click on an Adwords campaigns etc. As Dela says, email is one of the most powerful drivers of traffic, both online and offline, around.