deliverability - Emailaudience

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Is Behavioral the New Inbox Placement?

By | Articles | One Comment

One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?

So does it matter if an email landed in the inbox — you bet it does! Read More

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From-Address Dos and Don’ts for your email newsletter

By | Articles | 7 Comments

One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite or at least make your mail look quite strange to the recipient). There are actually quite some things to say about the From-Address So what are the DOs and Don’ts?  Read More

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He’s Just Not That Into You: Dealing With Unengaged Recipients

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One of the hardest decisions marketers have to make is when to remove unengaged recipients from their email lists. Many marketers never give up, and continue to send email to unengaged recipients.

Year after year of sending, causing problems and ending up in more and more spam folders. So what is the best way to deal with unengaged recipients in your email marketing program?

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