Triggered emails are an incredibly powerful email marketing tool that many online marketers often completely fail to take advantage of. More often than not, this is because so many marketers simply don’t know how to take advantage of this special type of email or haven’t even really heard enough about it to know what they’re missing out on.
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing your companies “brand equity” through email marketing. Would you choose the blue or the red pill? Read More
What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!!
With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and engaging with your brand during the holiday season. Read More
Ever wonder why your email marketing campaigns fail to be mobile worthy? More and more businesses are trying to optimize their emails for mobile but not many are actually doing it well.
This infographic 7 distinct reasons why mobile email campaigns fail by Reachmail shows them all. This is a very timely advice since their own statistics also show that over 40% of emails are now opened on a mobile device. Read More
Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to different individuals with a click of a button. Read More
Small businesses often struggle to gain traction in marketing their product or service. Flyers get thrown away, billboards require upkeep and radio or television adverts cost as much as the company car!
So, what’s a cost effective solution to a very serious problem? After all, with no marketing there’s no sales and with no sales, your small business will soon be out of business! Read More
Everyone who’s anyone is talking about automation these days!
Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads of information and statistics about autoresponders and automation, but this article is going to focus on a very specific type of email automation: Drip Email Marketing. Read More
If there’s one thing that email marketing experts disagree on, it’s the best way to sell via email.
You have one camp that believes you need to build credibility and trust with your subscribers before they’ll be ready to buy. So you should focus on sending great content and nurturing relationships before you offer anything. They can’t believe how crass some people can be by pitching before they’ve built a relationship. Read More