email-new-inbox-placement

Is Behavioral the New Inbox Placement?

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One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?

So does it matter if an email landed in the inbox — you bet it does! Read More